U.S. Bank Celebrates the Year of the Snake: Red Envelopes, Calendars, and Community Partnerships

U.S. Bank, a prominent financial institution, is celebrating the Year of the Snake with a series of initiatives aimed at honoring the Lunar New Year tradition and engaging with its diverse client base. The bank's commitment to cultural sensitivity and community involvement is evident in its offerings of customized calendars, red envelopes, and community partnerships.



The Year of the Snake, which began on January 29, 2025, is associated with traits of wisdom, mystery, introspection, and elegance. U.S. Bank is marking the occasion by offering exclusive 2025 Year of the Snake wall calendars and red envelopes with the theme "Journey of the Snake" at select local branches. Supplies are limited, and a printable PDF of the wall calendar can be downloaded at usbank.com/yearofthesnake. Additionally, wallpapers for January and February artwork are available for download.

This year's calendar art was designed by Hongly Nguyen, a Vietnamese American artist from San Jose, California. Nguyen expressed her hope that the art in the calendar would evoke a feeling of warmth and unity for the new year. She said, "I hope the art in the calendar gives the vibe of wrapping things together – creating a feeling of warmth for the new year. I want people to have a celebratory vibe. Lunar New Year is about bringing people together – it's about unity. I want people to feel that all year long through my art and the calendar."

U.S. Bank has created several opportunities for everyone to celebrate the Year of the Snake, including:

1. Digital Red Envelopes: Gifting a red envelope with lucky money is a hallmark of Lunar New Year. U.S. Bank's Zelle® in the U.S. Bank Mobile App makes it safe and easy to continue this tradition with those you know and trust by sending one of the exclusive Lunar New Year e-card designs. Best of all, Zelle® is free for U.S. Bank clients.
2. Financial Guidance: To help everyone plan for a prosperous year, U.S. Bank offers in-person and digital services, including learning modules powered by Zogo (in English) and appointment scheduling with a banker (in English).
3. Community Partnerships: In addition to celebrating with clients, U.S. Bank partners with community organizations across the country and is proud to support community events, festivals, and parades celebrating Lunar New Year, including:
* Jan. 18-19: Lunar New Year Festival (Monterey Park, California)
* Feb. 8: Lunar New Year Festival (Alhambra, California)
* Feb. 9: Chinese New Year Parade (Chicago)
* Feb. 15-16: Asian American Expo (La Verne, California)
* Feb. 15-16: Chinese New Year Festival & Parade (San Francisco)
* Feb. 22: CIDBIA Lunar New Year Festival (Seattle)

U.S. Bank will also be giving away pastries at designated branch locations in Southern California, the San Francisco Bay Area, Seattle, and Chicago on Jan. 24, 2025, while supplies last. Those locations include:

* Arcadia (1400 S. Baldwin Ave., Arcadia, California)
* Alhambra (2400 W. Commonwealth Ave., Alhambra, California)
* City of Industry (17501 Colima Rd. STE A, City of Industry, California)
* Hacienda Heights (2040 S. Hacienda Blvd., Hacienda Heights, California)
* San Gabriel (401 E. Valley Blvd., San Gabriel, California)
* San Marino (2300 Huntington Dr., San Marino, California)
* Irvine (13070 Yale Ave., Irvine, California)
* San Francisco (1850 Irving St., San Francisco)
* San Francisco (1435 Stockton St., San Francisco)
* Fremont (39390 Fremont Blvd., Fremont, California)
* Factoria (4040 Factoria Blvd. SE, Bellevue, Washington)
* Chicago (2131 S. China Pl., Chicago)

U.S. Bank has a long history of supporting Asian clients and communities through partnerships and grant efforts with organizations such as the Chinatown Community Development Corporation in San Francisco, Pacific Asian Consortium in Employment in Los Angeles, Asian Business Association Inland Empire and San Diego chapters, Chinese American Service League in Chicago, and the Las Vegas Asian Chamber of Commerce.

Visit usbank.com/yearofthesnake for more information about U.S. Bank's celebration of the Year of the Snake.

U.S. Bank's celebration of the Year of the Snake aligns with its core investment values, particularly its focus on risk management and strategic approach, by fostering community engagement, strategic marketing, financial education, long-term community investment, and cultural sensitivity. The bank's community partnerships and events contribute to its long-term business strategy and brand recognition among Asian clients and communities by demonstrating cultural sensitivity, community engagement, and financial education. Additionally, U.S. Bank's offer of digital red envelopes and financial guidance services helps it adapt to evolving market conditions and consumer preferences by embracing digital technologies and providing personalized financial advice.