Bank of America Raises Roku Price Target to $110, Sees 25% Upside

Thursday, Jul 3, 2025 2:12 pm ET1min read

Bank of America analyst Brent Navon has increased Roku's price target from $100 to $110, a 25% upside, and kept its Buy rating on the stock. The firm sees the overall ad market improving and believes Roku's partnership with Amazon supports its plan to make its platform more open and flexible. Roku's ad inventory is expected to increase, and the firm raised its 2025 revenue forecast to $4.59 billion and EBITDA estimate to $360 million.

Bank of America Raises Roku Price Target to $110, Sees 25% Upside

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