Banijay and All3Media in Talks to Create TV Production Powerhouse

French media group Banijay Group NV said it is in talks to merge its TV production business with rival All3Media Ltd., potentially creating an entertainment powerhouse with a string of hit shows on its roster according to Bloomberg.

Banijay, which owns properties like Peaky Blinders and Masterchef, "entered into discussions" about a potential combination with All3Media, which produces The Traitors and Race Across the World according to Bloomberg. The talks were first reported by Reuters.

A deal would reshape the European television production landscape by bringing together two of the biggest names in the industry. Banijay has a global presence and revenue of €4.8 billion in 2024.

Why Did This Merger Proposal Emerge?

Discussions have centered on merging Banijay's Entertainment & Live unit with All3Media. Both companies have sought potential combinations with other producers in recent years.

The talks began after Banijay dropped its pursuit of Britain's ITV Studios, according to sources. They are now at an advanced stage.

What Are the Financial Implications?

All3Media, owned by Redbird IMI, was bought for £1.15 billion last year. It posted revenue of £896 million for 2024.

A potential deal would likely include All3Media injecting funds into the combined entity because it is the smaller of the two.

What Are Analysts Watching Next?

Banijay and All3Media have not reached an agreement yet, and no certainty exists that a deal will happen.

The move is part of a broader trend as TV and film production companies build scale against the growing dominance of streaming giants like Netflix, Disney+, and Amazon Prime Video.

Investors will closely watch how the merger could affect market dynamics and the competitive landscape in the TV production industry. Banijay and Redbird IMI declined to comment.

There were also previous reports of ITV and Redbird IMI considering a merger of ITV Studios with All3Media.

Banijay previously explored a potential takeover offer for ITV Studios but did not proceed with a formal offer.

Banijay is also known for its acquisitions and expansion into sports betting and gaming, having agreed to buy German sports-betting business Tipico last year.

The potential merger could influence the European media landscape and impact the availability of content for streaming platforms.

Reuters first reported the talks, citing sources claiming that a potential deal would involve All3Media injecting funds into the merged entity.