U.S. Bancorp Partners with Netflix's Happy Gilmore 2 for Strategic Brand Integration

U.S. Bancorp has partnered with Netflix's Happy Gilmore 2 for a strategic brand integration, including a co-marketing campaign featuring pro golfer Collin Morikawa and original film announcers. The campaign targets young and midlife affluent audiences, aiming to position USB as a strong financial partner. The partnership enhances brand visibility and appeals to a broader audience, with potential long-term benefits of increased brand recognition and customer loyalty.

U.S. Bancorp has recently partnered with Netflix's "Happy Gilmore 2" for a strategic brand integration, including a co-marketing campaign featuring pro golfer Collin Morikawa and original film announcers. The campaign is designed to target young and midlife affluent audiences, aiming to position U.S. Bancorp as a strong financial partner. This partnership enhances brand visibility and appeals to a broader audience, with potential long-term benefits of increased brand recognition and customer loyalty.

The partnership involves U.S. Bancorp serving as a premier sponsor of the fictional "Tour Championship" in the film. The bank's logo also appears on the bib of Happy Gilmore's caddy. Additionally, U.S. Bancorp has created a co-marketing campaign with Netflix, featuring social spots with Morikawa and TV spots with the original golf announcers, Verne Lundquist and Jack Beard, played by Jack Giarraputo, and Morikawa, a U.S. Bancorp brand ambassador. This national campaign will run within the bank's existing brand media buy across channels as well as throughout Netflix's ad-supported plan.

Michael Lacorazza, chief marketing officer for U.S. Bancorp, stated, "We are delighted to be at the forefront of 'Happy Gilmore 2,' a partnership that strategically embeds U.S. Bancorp within a cultural phenomenon. This partnership offers us the opportunity to establish meaningful connections with both our devoted customers and new audiences who are passionate about entertainment, sports, and culture. By associating with this classic film franchise and harnessing the expanding allure of golf, we're highlighting U.S. Bancorp as a modern and innovative partner in our customers' financial lives."

Magno Herran, vice president of brand marketing and partnerships for Netflix, added, "Bringing U.S. Bancorp on board allowed us to imagine what it might be like to even bank happily, creating a memorable and delightful partnership for our members that strategically channels the spirit of the highly anticipated return of Happy Gilmore this summer."

This partnership marks U.S. Bancorp's latest venture into the world of golf and pop culture, aiming to reach younger audiences and position the company as a relevant and innovative financial institution. The long-term benefits of increased brand recognition and customer loyalty are expected to be significant.

References:

[1] https://www.morningstar.com/news/accesswire/1052348msn/us-bank-partners-with-netflixs-happy-gilmore-2-on-tv-spot
[2] https://www.nbcnews.com/pop-culture/celebrity/happy-gilmore-sequel-celebrity-cameos-rcna221273
[3] https://www.forbes.com/sites/erikmatuszewski/2025/07/24/us-bank-swings-into-golf-pop-culture-with-happy-gilmore-2-sponsorship/