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Baidu: Jefferies Reiterates Buy, Raises PT to $157 from $108
ByAinvest
Wednesday, Sep 17, 2025 10:04 am ET1min read
Baidu: Jefferies Reiterates Buy, Raises PT to $157 from $108
Baidu Inc. (BIDU) stock has been on a rollercoaster ride, with the latest update from Jefferies analysts reiterating a buy rating and raising the price target to $157 from $108. This move comes as investors continue to bet on the company's pivot towards artificial intelligence (AI) and autonomous driving, despite the ongoing challenges in traditional advertising revenue.The rally in Baidu's stock has been fueled by several key factors. First, the company's AI chip business has shown strong momentum, with the Kunlun chip unit securing a major order from China Mobile to power AI servers across its network. This move positions Baidu to compete with established players like AMD and Nvidia in China's AI chip market [1].
Second, Baidu's AI Cloud business has demonstrated robust growth, with revenue surging 42% year-over-year to RMB 6.7 billion in the second quarter. This represents over 25% of the company's core revenue and highlights the increasing demand for Baidu's AI services [3].
Additionally, Baidu's Apollo Go robotaxi service has expanded to 15 cities globally, with 1.4 million quarterly rides. This expansion underscores the company's commitment to autonomous driving and its potential to disrupt the global mobility market [3].
Despite these positive developments, Baidu's traditional search advertising business has faced headwinds due to the slowing Chinese economy. However, the company has been proactive in reshaping its core search business by integrating AI-generated content, which accounted for 64% of mobile search results by July [2].
Jefferies' upgrade to a buy rating and the price target increase reflect the analysts' confidence in Baidu's ability to navigate these challenges and capitalize on the growth opportunities presented by AI and autonomous driving. The company's recent bond issuance, which raised RMB 4.4 billion ($56.2 million) for AI investments, further underscores its commitment to funding its AI ambitions [1].
In conclusion, Baidu's stock rally reflects the market's optimism about the company's AI transformation and its potential to offset the weakness in traditional advertising revenue. As investors continue to monitor the company's progress, Baidu's ability to execute its AI strategy and adapt to market changes will be crucial in determining its long-term success.
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