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Baidu Integrates DeepSeek AI for Enhanced Search Experience

Coin WorldMonday, Feb 17, 2025 10:26 am ET
1min read

Baidu Search, the leading search engine in China, is set to integrate its Gray Scale Testing with DeepSeek, scheduled to go live at 0:00 on February 18th. This integration will enhance the search engine's capabilities by incorporating DeepSeek's advanced AI technology, providing users with a more intuitive and efficient search experience.

Currently, Baidu Search is undergoing grayscale testing, allowing some users to already experience the integration. Users can access the AI Search feature by clicking on the "AI+" button on the Baidu PC homepage and then selecting the "Deep Thinking R1" option below the search box to switch to the DeepSeek R1 model. Alternatively, in the Baidu app, users can enter any search term, complete a search, and then click on "AI+" in the search results page to enter AI Search, followed by clicking on "Try DeepSeek R1" to start a conversation with DeepSeek.

Baidu has indicated that the integration is expected to go live at 0:00 on February 18th, marking a significant milestone in the company's ongoing efforts to improve its search engine capabilities. The integration of DeepSeek's AI technology is expected to provide users with more relevant and accurate search results, as well as a more engaging and interactive search experience.

The integration of DeepSeek with Baidu Search is part of Baidu's broader strategy to leverage AI technology to enhance its products and services. In recent years, Baidu has made significant investments in AI research and development, with the goal of becoming a leading AI company in China and beyond. The integration of DeepSeek with Baidu Search is a testament to the company's commitment to innovation and its ongoing efforts to stay at the forefront of the rapidly evolving AI landscape.

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