Bafang Automatic Shifting Motor, 50 MPH Scooter, and More on Electrek's Wheel-E Podcast
ByAinvest
Friday, Aug 15, 2025 8:53 am ET1min read
NIU--
Revenue Growth and Market Performance
Niu Technologies' Q2 revenue jumped by 33.5% year-over-year (YoY) to $175.29 million (1.26 billion Chinese yuan) [1]. This growth was driven by a 36.7% increase in sales volume, primarily due to a 53.6% surge in China e-scooter sales. However, the number of e-scooters sold in international markets decreased by 35.5% YoY, indicating weak demand overseas.
Geographical Breakdown
In China, e-scooter sales revenues increased by 45.4% YoY to 1.06 billion Chinese yuan, representing 91.1% of total e-scooter revenues. Conversely, international market sales revenues declined by 20.9% YoY to 103.1 million Chinese yuan, accounting for 8.9% of total revenues [1].
Gross Margin Expansion
Niu Technologies' gross margin expanded to 20.1% from 17% a year ago, mainly driven by a higher proportion of e-scooter sales and an improved gross margin in the China market. This was achieved through cost-reduction initiatives [1].
Outlook
For the third quarter (Q3), Niu Technologies expects revenue growth of 40%-60% YoY, ranging from 1.433 billion to 1.638 billion Chinese yuan [1]. The company's CEO, Dr. Yan Li, noted that the company's products ranked among the top-selling mid- to high-end electric bicycles and motorcycles during China's e-commerce peak season. However, sales in the micromobility segment declined in overseas markets due to geopolitical and economic uncertainties.
Stock Performance
Niu Technologies' stock initially dropped after the earnings report but closed Monday up by 1.85% at $3.85, gaining over 111% year-to-date [1].
References
[1] https://www.benzinga.com/markets/earnings/25/08/47046908/niu-stock-slides-as-china-e-scooter-boom-fails-to-offset-weak-overseas-sales-mixed-q3-outlook
The Wheel-E podcast discusses new e-bikes from Heybike, the Priority Skyline launch, Segway's 50 MPH electric scooter, a Bafang hub motor with automatic shifting, and more. The podcast is available on Apple Podcasts, Spotify, and other platforms. Patrons can support the show and receive rewards on Patreon.
Niu Technologies, a Chinese electric scooter company, reported mixed second-quarter (Q2) results, with significant growth in China offsetting weak overseas sales. The company's stock initially dropped after the earnings report was released.Revenue Growth and Market Performance
Niu Technologies' Q2 revenue jumped by 33.5% year-over-year (YoY) to $175.29 million (1.26 billion Chinese yuan) [1]. This growth was driven by a 36.7% increase in sales volume, primarily due to a 53.6% surge in China e-scooter sales. However, the number of e-scooters sold in international markets decreased by 35.5% YoY, indicating weak demand overseas.
Geographical Breakdown
In China, e-scooter sales revenues increased by 45.4% YoY to 1.06 billion Chinese yuan, representing 91.1% of total e-scooter revenues. Conversely, international market sales revenues declined by 20.9% YoY to 103.1 million Chinese yuan, accounting for 8.9% of total revenues [1].
Gross Margin Expansion
Niu Technologies' gross margin expanded to 20.1% from 17% a year ago, mainly driven by a higher proportion of e-scooter sales and an improved gross margin in the China market. This was achieved through cost-reduction initiatives [1].
Outlook
For the third quarter (Q3), Niu Technologies expects revenue growth of 40%-60% YoY, ranging from 1.433 billion to 1.638 billion Chinese yuan [1]. The company's CEO, Dr. Yan Li, noted that the company's products ranked among the top-selling mid- to high-end electric bicycles and motorcycles during China's e-commerce peak season. However, sales in the micromobility segment declined in overseas markets due to geopolitical and economic uncertainties.
Stock Performance
Niu Technologies' stock initially dropped after the earnings report but closed Monday up by 1.85% at $3.85, gaining over 111% year-to-date [1].
References
[1] https://www.benzinga.com/markets/earnings/25/08/47046908/niu-stock-slides-as-china-e-scooter-boom-fails-to-offset-weak-overseas-sales-mixed-q3-outlook

Stay ahead of the market.
Get curated U.S. market news, insights and key dates delivered to your inbox.
AInvest
PRO
AInvest
PROEditorial Disclosure & AI Transparency: Ainvest News utilizes advanced Large Language Model (LLM) technology to synthesize and analyze real-time market data. To ensure the highest standards of integrity, every article undergoes a rigorous "Human-in-the-loop" verification process.
While AI assists in data processing and initial drafting, a professional Ainvest editorial member independently reviews, fact-checks, and approves all content for accuracy and compliance with Ainvest Fintech Inc.’s editorial standards. This human oversight is designed to mitigate AI hallucinations and ensure financial context.
Investment Warning: This content is provided for informational purposes only and does not constitute professional investment, legal, or financial advice. Markets involve inherent risks. Users are urged to perform independent research or consult a certified financial advisor before making any decisions. Ainvest Fintech Inc. disclaims all liability for actions taken based on this information. Found an error?Report an Issue

Comments
No comments yet