Backpack Launches 250 $ES Reward Campaign to Boost User Base

Backpack, a prominent player in the digital asset trading sector, has recently launched a new user reward campaign and an existing user recall initiative. The campaign, which runs from July 17 to July 24, 2025, is open to new users registered on or after July 16 and existing users who have not traded in the last six months. Participants during the event period will receive a $250 $ES reward for a deposit of more than 200 U (USDT/USDC) and a contract profit of more than 20 U on Backpack. There are a total of 4000 winning spots in this event, and if the event reaches full capacity after the deadline, winners will be randomly selected.

This move underscores Backpack's commitment to expanding its user base and fostering loyalty among its current clientele. The new user reward campaign is designed to incentivize individuals who are new to the platform, providing them with a substantial reward upon signing up and completing the necessary steps. This strategy is likely aimed at increasing the platform's user base, which can lead to greater liquidity and a more robust trading environment. By offering a 250 $ES reward, Backpack is positioning itself as a competitive option in the digital asset trading space, where user acquisition and retention are crucial for long-term success.

The existing user recall campaign, on the other hand, is targeted at users who may have been inactive or less engaged with the platform. By offering a 250 $ES reward, Backpack aims to re-engage these users and encourage them to return to the platform. This initiative is a strategic move to retain users who may have explored other platforms or lost interest, thereby maintaining a stable and active user community.

The dual-pronged approach of Backpack's campaign reflects a well-thought-out strategy to address both user acquisition and retention. By providing a substantial reward, the platform is not only attracting new users but also ensuring that existing users feel valued and motivated to continue using the service. This balanced approach is essential for sustaining growth and maintaining a competitive edge in the rapidly evolving digital asset market.

The 250 $ES reward is a significant incentive that can attract a wide range of users, from beginners to experienced traders. For new users, this reward serves as an introduction to the platform's features and benefits, while for existing users, it acts as a reminder of the value they can derive from continued engagement. This campaign is likely to generate interest and participation, contributing to Backpack's overall growth and market presence.

In addition to the new user reward and existing user recall campaign, Backpack is also running the Season 2 Points Event. Users can earn points and improve their ranking by completing trades on the Backpack Exchange, with points rewards given out every Friday. Points, as representatives of Backpack's ecosystem rights, will have more empowerment in the future. This event further enhances user engagement and loyalty, providing additional incentives for users to actively participate in the platform's ecosystem.

In summary, Backpack's new user reward and existing user recall campaign is a strategic initiative aimed at expanding its user base and re-engaging inactive users. By offering a 250 $ES reward, the platform is positioning itself as a competitive option in the digital asset trading space, fostering loyalty and encouraging active participation. This campaign, along with the Season 2 Points Event, is a testament to Backpack's commitment to user acquisition and retention, essential for long-term success in the digital asset market.