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Backblaze and TwelveLabs Partner to Showcase AI-Powered Media Archive Solutions in Joint Webinar
ByAinvest
Monday, Aug 11, 2025 4:03 pm ET1min read
Backblaze and TwelveLabs will demonstrate how cloud storage and multimodal AI can unlock new monetization opportunities for media organizations during an August 14 webinar. The integrated solution enables media companies to rescue high-value content from tape shelves and legacy silos, and fuel new revenue opportunities by making content instantly searchable and actionable through AI-powered insights.
Backblaze, Inc. (Nasdaq: BLZE) and TwelveLabs will demonstrate how cloud storage and multimodal AI can unlock new monetization opportunities for media organizations during an August 14 webinar. The integrated solution enables media companies to rescue high-value content from tape shelves and legacy silos, and fuel new revenue opportunities by making content instantly searchable and actionable through AI-powered insights.The webinar, titled "Unlock Your Media Archive: Faster Access and New Monetization Opportunities with Cloud Storage and AI," will begin at 10:00 a.m. PT. It will showcase how media organizations can transform their archived video content into searchable, monetizable assets by combining Backblaze B2 Cloud Storage with TwelveLabs’ advanced multimodal AI video understanding platform.
TwelveLabs specializes in video understanding technology, building foundation models that can analyze visual, audio, and text content within videos. This allows for deep semantic search across media archives, making previously inaccessible video assets searchable and actionable. The partnership with Backblaze offers cost-effective cloud storage solutions while leveraging AI to unlock the full potential of vast video libraries.
During the live session, attendees will learn how the integrated solution can rescue high-value content from tape shelves and legacy silos, providing a practical roadmap for migrating, enriching, and monetizing archives. The panel will share real-world success stories, demonstrating the transformative impact of combining cloud storage and AI on media organizations.
“Media organizations are sitting on goldmines of archived content that’s essentially locked away because it’s too time-consuming and expensive to catalog and search manually,” said Pat Patterson, Chief Technical Evangelist at Backblaze. “By combining our cost-effective cloud storage with TwelveLabs’ AI video understanding capabilities, we’re helping companies unlock the true value of their media archives and create new revenue streams from content they already own.”
Backblaze is the cloud storage innovator delivering a modern alternative to traditional cloud providers. It offers high-performance, secure cloud object storage that customers use to develop applications, manage media, secure backups, build AI workflows, protect from ransomware, and more. TwelveLabs, on the other hand, delivers industry-leading video AI solutions that unlock the full potential of vast video libraries.
For more information about the webinar, visit [Backblaze's official website](https://www.backblaze.com) and [TwelveLabs' official website](https://twelvelabs.io).
References:
[1] https://www.stocktitan.net/news/BLZE/backblaze-to-showcase-ai-powered-media-archive-solutions-in-dm1be566ly6e.html
[2] https://www.garp.org/risk-insights-resources
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