Axon's Mission: Making the Bullet Obsolete

Axon Enterprise, Inc. (NASDAQ: AXON), a leading provider of technology and equipment for law enforcement, has set an ambitious goal: to cut gun deaths in policing by 50% over the next ten years. The company's CEO, Rick Smith, recently shared this mission on CNBC's Mad Money, emphasizing Axon's commitment to reducing gun use in policing through innovative technology solutions.

Axon's approach to reducing gun deaths in policing is multifaceted, combining hardware, software, and AI-driven solutions to enhance officer safety and effectiveness. Some of the key strategies and technologies Axon plans to implement include:

1. Tasers and Body Cameras: Axon's Taser devices serve as a non-lethal alternative to firearms, incapacitating suspects without causing serious harm. Body cameras worn by officers promote accountability and transparency, deterring misconduct and providing evidence in case of disputes. These technologies have been shown to reduce the need for lethal force and improve officer safety.
2. Cloud Software: Axon's cloud-based software solutions, such as Axon Evidence, enable law enforcement agencies to manage and share digital evidence more efficiently. This streamlined process allows officers to focus more on patrol, investigations, and community engagement, potentially reducing the likelihood of gun-related incidents.
3. AI Business: Axon is investing in AI technologies to enhance policing capabilities. AI can help in predicting crime hotspots, identifying suspects, and analyzing evidence. By providing officers with better information and tools, AI can help reduce the likelihood of gun use in high-risk situations.
4. Drones: Axon is expanding its drone capabilities through partnerships and acquisitions, such as Dedrone and Skydio. Drones can be used as a first responder, providing real-time situational awareness and enabling quicker intervention in critical situations, potentially reducing the need for officers to engage in dangerous pursuits or confrontations.
5. VR Training Solutions: Axon is investing in virtual reality (VR) training solutions to improve officer decision-making and de-escalation skills. By providing immersive, realistic training scenarios, VR can help officers better handle high-stress situations and make more informed decisions, potentially reducing the need for lethal force.
6. Interoperable Real-Time Crime Center Technology: Axon's acquisition of Fusus enables real-time data sharing and collaboration between agencies. This can help in quicker response times and better resource allocation, reducing the likelihood of gun use in high-risk situations.

Axon's focus on reducing gun use in policing sets it apart from other law enforcement technology companies. While other companies may focus on enhancing communication, data management, or surveillance capabilities, Axon's unique mission to cut gun deaths in policing by 50% over the next ten years drives its development of innovative products and services that directly address the problem.



Axon's commitment to reducing gun use in policing is further demonstrated by its partnerships with Nordic countries, which have successfully implemented Taser weapons as a primary tool for law enforcement. By learning from these countries' experiences, Axon aims to lead the way in making the bullet obsolete and reducing gun deaths in policing.



In conclusion, Axon Enterprise's mission to reduce gun use in policing is a bold and innovative approach to enhancing public safety. By combining hardware, software, and AI-driven solutions, Axon aims to cut gun deaths in policing by 50% over the next ten years. This unique focus sets Axon apart from other law enforcement technology companies and highlights its dedication to making a significant impact on public safety.