AXIL Brands Soars 73.5% on Walmart Distribution Breakthrough – Is This the Start of a New Bull Run?

Summary
• AXIL Brands (AXIL) surges 73.5% intraday, trading at $8.71 after a $5.02 open
• Walmart distribution agreement for 3,700 stores drives unprecedented retail exposure
• Turnover spikes 643.8% as market reacts to largest retail placement in company history
• Intraday range of $7.10–$9.86 highlights volatility amid bullish momentum

AXIL Brands’ stock has erupted in premarket trading following a landmark distribution deal with Walmart, propelling shares over 70% in a single session. The company’s hearing protection products will now reach millions of consumers through 3,700 Walmart locations, marking a pivotal expansion. With turnover surging and technical indicators flashing bullish signals, investors are scrambling to assess whether this is a short-term pop or the start of a sustained rally.

Walmart Distribution Agreement Ignites AXIL's 73.5% Surge
AXIL Brands’ 73.5% intraday jump is directly tied to its newly announced national retail distribution agreement with Walmart. The deal, which grants AXIL’s hearing protection and enhancement products access to 3,700 Walmart stores, represents the company’s largest retail placement to date. This strategic partnership not only validates AXIL’s product-market fit but also unlocks massive scalability, positioning the stock for potential follow-through buying. The move reflects investor optimism about the company’s ability to leverage Walmart’s retail footprint to drive revenue growth and brand recognition.

Technical Analysis and ETF Strategy for AXIL's Volatile Move
• RSI: 54.61 (neutral, approaching overbought territory)
• MACD: -0.095 (bearish divergence), Signal Line: -0.143 (bullish crossover potential)
• Bollinger Bands: Upper $5.24 (below current price), Middle $4.99 (far below support)
• 200-Day MA: $6.19 (significant support/resistance level)
• K-line Pattern: Short-term bearish trend + bearish engulfing pattern (contradicts bullish price action)

AXIL’s technicals present a mixed picture. While the RSI suggests momentum is building, the MACD histogram hints at potential bullish crossover. The stock is trading well above its 200-day moving average ($6.19), a critical level to watch for confirmation of a sustained breakout. Traders should monitor the $8.71 level as a near-term resistance, with a breakdown below $7.10 (intraday low) signaling a reversal. Given the lack of options liquidity and the absence of leveraged ETFs, a cash-secured call strategy or tight stop-loss long position may be optimal for capturing upside while managing volatility.

Backtest AXIL Brands Stock Performance
The backtest of AXIL's performance after a 74% intraday surge from 2022 to now reveals mixed results. While the stock experienced a significant maximum return of 0.10% on January 1, 2025, the overall trend was negative, with a 1.00% return over the 30-day period and a -1.00% return over the 10-day period. The win rates for both 3-day and 10-day periods were above 50%, indicating that AXIL had a higher probability of positive returns in the short term, but the overall performance was lackluster.

AXIL’s Walmart Bet: Ride the Wave or Watch the Volatility?
AXIL’s 73.5% surge underscores the transformative potential of its Walmart partnership, but the stock’s extreme volatility demands caution. Technical indicators suggest a test of the $6.19 200-day moving average as a key inflection point, with a break above $9.86 (intraday high) validating a new bullish phase. Meanwhile, sector leader 3M (MMM) is up 2.00% today, reflecting broader industrial strength. Investors should prioritize risk management, using tight stops or options strategies to navigate the stock’s sharp swings. For now, AXIL’s trajectory hinges on Walmart’s rollout success and its ability to maintain momentum above critical moving averages.