AXIL Brands Soars 68% on Walmart Deal—Is This the Start of a Bull Run or a Volatile Flash in the Pan?

Summary
• AXIL Brands (AXIL) surges 68.48% intraday, trading at $8.46 after a Walmart distribution deal
• Intraday range spans $7.10 to $9.86, with turnover spiking 699%
• CEO Jeff Toghraie touts the partnership as the company’s largest retail placement to date

AXIL Brands has ignited a frenzy in premarket trading, driven by a landmark agreement to distribute its hearing protection products in 3,700 Walmart stores. The stock’s 68% surge—its most dramatic move in over a year—has positioned it 124% above its 52-week low while trading 54% above its 50-day moving average. With technical indicators hinting at mixed momentum and no options liquidity to anchor strategies, investors are left deciphering whether this is a breakout or a flash crash.

Walmart Distribution Deal Ignites 68% Surge in AXIL Brands
AXIL Brands’ partnership with Walmart to distribute its patented X30 LT earplugs has triggered a seismic price reaction. The agreement, set to launch in February 2026, grants the company access to 3,700 retail locations—a 10x expansion of its current footprint. CEO Jeff Toghraie emphasized the deal’s significance as a validation of product performance and consumer demand, with the X30 LT’s dual-mode noise control and customizable fit positioning it as a premium offering. The stock’s 68% intraday jump reflects market optimism about the partnership’s potential to scale revenue and brand recognition.

Technical Analysis Drives Strategy as Options Liquidity Remains Absent
• RSI: 54.61 (neutral momentum)
• MACD: -0.095 (bearish crossover) vs. Signal Line -0.143
• Bollinger Bands: $4.74–$5.24 (price at $8.46 far above range)
• 200D MA: $6.19 (price at $8.46 suggests strong upside)

AXIL’s technical profile reveals a stock in a short-term bearish trend with a bearish engulfing candle, yet its price remains 68% above the 52-week low and 54% above the 50-day MA. The RSI at 54.61 suggests moderate momentum, while the MACD histogram’s positive 0.048 indicates a potential reversal. Aggressive bulls may consider entering long positions with a stop below $7.10 (intraday low) to target the 52-week high of $10.75. With no options liquidity available, traders should focus on key levels: $9.86 (intraday high) as a near-term resistance and $8.21 (Benzinga’s $8.21 reference) as a psychological support. The absence of leveraged ETF data complicates hedging, but the stock’s divergence from its sector leader Medtronic (MDT, 0.0% change) underscores its standalone momentum.

Backtest AXIL Brands Stock Performance
The backtest of AXIL's performance after a 68% intraday surge from 2022 to now reveals mixed results. While the stock experienced a significant increase, the overall performance was lackluster, with the 3-day win rate at 49.35%, the 10-day win rate at 50.91%, and the 30-day win rate at 44.91%. The maximum return during the backtest period was only 0.11%, indicating that the stock struggled to maintain gains in the short term following the initial surge.

Bullish Momentum Unfolds—AXIL Brands Eyes $10.75 52-Week High as Key Catalyst
AXIL Brands’ 68% surge is a high-stakes bet on its Walmart partnership’s execution risk and market adoption. While technicals suggest a potential pullback (MACD bearish, RSI neutral), the stock’s 54% premium to its 50-day MA and proximity to the 52-week high of $10.75 indicate strong speculative demand. Investors should monitor the $9.86 intraday high as a critical breakout level; a close above this could validate the bullish case. Medtronic’s flat performance highlights AXIL’s unique catalyst-driven move. Action: Watch for a $9.86 breakout or a retest of $7.10 support—either could define the next phase of this volatile trade.