AXIL Brands inks major wholesale deal with US retail chain.

• AXIL Brands inks wholesale partnership with US retail chain • 300 retail locations nationwide for AXIL hearing protection products • Partnership to drive revenue growth and boost brand visibility • Major milestone in AXIL's wholesale distribution expansion • Expected to increase brand presence among US consumers.

AXIL Brands, Inc. (NYSE American: AXIL) has announced a significant new wholesale partnership with a prominent U.S. membership-based retail chain. This strategic move will see AXIL® hearing protection products available in approximately 300 retail locations nationwide starting in fiscal 2026. The partnership marks a major milestone in AXIL’s expansion of its wholesale distribution network and is expected to drive meaningful revenue growth while substantially increasing brand visibility among U.S. consumers [1].

The partnership, which was announced on August 13, 2025, reflects AXIL’s continued success in executing a multi-channel distribution strategy that includes direct-to-consumer, distributor, and wholesale channels. The company’s product line includes a wide range of hearing protection and enhancement solutions such as earplugs, earmuffs, and electronic earbuds designed for both performance and protection [1].

Jeff Toghraie, Chairman and Chief Executive Officer of AXIL Brands, Inc., highlighted the transformative opportunity this partnership presents. "Partnering with one of the nation’s most respected membership-based retailers gives us an incredible platform to bring our industry-leading hearing protection products to a significantly broader audience. With placement in approximately 300 stores nationwide, this relationship is expected to create a step-change in brand awareness and materially expand our top-line performance beginning in fiscal 2026," Toghraie said [1].

The initial purchase order has been received, with shipments scheduled for the first and early second quarters of fiscal 2026. This expansion is expected to have a material financial impact within the next 6-9 months [2].

The new partnership is particularly notable for its validation of AXIL’s product quality and operational capabilities. Membership retailers are known for their stringent selection criteria, ensuring that products offered meet high standards of quality, reliability, and competitive pricing [2].

The partnership also underscores AXIL’s growing reputation as a trusted choice for consumers who demand both safety and innovation. The company's entry into a national retail footprint is expected to create positive spillover effects for other sales channels, potentially improving margins on subsequent sales [1].

In summary, AXIL Brands' new wholesale partnership with a major U.S. membership-based retail chain represents a significant step forward in the company’s strategic expansion. This move is expected to boost revenue and brand visibility while further solidifying AXIL’s position in the hearing protection and enhancement market.

References:
[1] https://www.globenewswire.com/news-release/2025/08/13/3132350/0/en/AXIL-Brands-Inc-Announces-Major-National-Retail-Partnership.html
[2] https://www.stocktitan.net/news/AXIL/axil-brands-inc-announces-major-national-retail-myosc0ctqx36.html