Avis Stock Slumps 3.62% on $290M Volume Ranking 428th as Premium Airport Service Avis First Launches

Avis Budget Group’s stock (CAR) fell 3.62% on August 1, 2025, with a trading volume of $290 million, ranking 428th in market activity. The company launched Avis First, a premium curbside rental service aimed at streamlining airport pickups by delivering vehicles directly to terminals. Available initially at Denver, Honolulu, and Palm Beach airports, the service targets time-conscious travelers, offering personalized concierge support and eliminating tasks like fuel prepayment. CEO Brian Choi emphasized the initiative as a “new category” in car rental, leveraging 2025-model low-mileage vehicles and extended to select U.S. cities beyond airports.

Avis First caters to families and road-trippers by simplifying the rental process, though pricing reflects its premium nature. For instance, a Mercedes-Benz GLS 450 SUV rental at Denver International Airport costs $547 for five days, significantly higher than the $435 for a Jeep Grand Cherokee in the standard category. While the service enhances customer convenience, its cost could limit adoption, potentially affecting Avis’s market share in competitive segments. The rollout aligns with broader industry trends toward differentiated services but remains a test of consumer willingness to pay for convenience.

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