AvePoint Unveils Enhanced Partner Program for Channel Growth

AvePoint has launched a new points-based global partner program to drive channel growth. The program rewards active participation, tracks meaningful performance, and equips partners with resources to succeed in the evolving service delivery market. The program focuses on engagement metrics beyond revenue, including competency development, pre-sales engagement, and customer success in data security. Key benefits include flexible pathways to success, comprehensive enablement, business development support, recognition, and rewards.

Jersey City, NJ, Aug. 12, 2025 — AvePoint (Nasdaq: AVPT), a global leader in data security, governance, and resilience, has unveiled its modernized Global Partner Program, designed to expand its channel service delivery ecosystem and invest in partner growth. The new points-based system aims to accelerate growth by rewarding active participation and tracking meaningful performance, providing partners with the resources needed to succeed in the evolving service delivery market [1].

According to Canalys, managed IT services are expected to outpace overall IT spending, expanding 12.6% to surpass US$600 billion. This growth is driven by significant increases in data security and governance, as organizations seek specialized expertise to secure their data, pursue AI readiness, and maintain compliance across multi-cloud environments [1].

The new points-based program focuses on engagement metrics beyond revenue, such as competency development, pre-sales engagement, and customer success in data security. This approach creates more predictable and sustainable pathways to partner profitability by rewarding these activities, rather than just revenue [1].

Key benefits of the new program include:
- Rewarding Engagement, Not Just Revenue: The program recognizes partners' engagement with and commitment to AvePoint, including partner development, pre-sales lead generation activities, and recurring, services-based revenue generation.
- Flexible Path to Success: Partners advance through tiers based on engagement and expertise, allowing smaller but highly committed partners to access premium benefits and support, while larger partners can earn additional points through renewal rates and co-marketing engagement.
- Comprehensive Enablement: AvePoint offers expanded access to technical resources, certifications, and sales enablement tools to help partners build recurring revenue streams and increase customer retention. Higher-tier partners also gain access to white glove benefits to deepen their relationship with AvePoint.
- Business Development Support: Advanced partners gain access to lead sharing, co-sell support, business investment funds, and dedicated solution engineering resources to accelerate market expansion in data security and governance solutions.
- Recognition and Rewards: Partners earn official certifications, speaking engagements, and opportunities to showcase their stories globally based on demonstrated expertise and customer success.

Early pilot program participants have already seen significant benefits from the new approach. Timo Frank, Managing Director of Capricorn Consulting GmbH, commented, "Joining AvePoint's program made perfect sense. It provided a clear, well-structured path and immediate rewards for onboarding, training, and sales activities, which was very motivating and reinforced the value of our relationship" [1].

The new partner engagement model directly benefits end users, who receive more knowledgeable support, faster issue resolution, and access to specialized expertise as partners invest more deeply in training, certifications, and customer success initiatives.

This launch represents the latest in a series of strategic investments AvePoint has made to strengthen its channel ecosystem, including the acquisition of Ydentic, the launch of the next-generation Elements platform, and the introduction of new data security and optimization features.

To learn more about AvePoint's Global Partner Program, visit [https://www.avepoint.com/partners](https://www.avepoint.com/partners).

References:
[1] https://www.globenewswire.com/news-release/2025/08/12/3131740/0/en/AvePoint-Launches-Enhanced-Points-Based-Global-Partner-Program-to-Drive-Channel-Growth.html