AvePoint Launches Points-Based Partner Program to Foster Growth and Meet Demand for Data Security and AI Solutions.

AvePoint Inc. has launched a points-based global partner program to foster partner growth by rewarding engagement and performance. The program aims to capitalize on the increasing demand for data security and AI readiness. Partners can advance through tiers based on engagement and expertise, gaining access to technical resources, certifications, and business development support. The program is expected to strengthen AvePoint's market position and potentially lead to increased revenue growth.

AvePoint Inc. (AVPT), a leading provider in data security, governance, and resilience, has unveiled its modernized Global Partner Program, designed to drive channel growth and foster partner success. The new program, announced on August 12, 2025, introduces a points-based system that rewards active participation, tracks meaningful performance, and equips partners with essential resources to succeed in the evolving service delivery market [1].

The program is particularly timely as Canalys reports that managed IT services are expected to outpace overall IT spending, expanding by 12.6% to surpass US$600 billion, underscoring the strategic importance of this transition for both AvePoint and its partners [1]. This growth is driven by significant demand for data security and governance solutions, as organizations increasingly seek specialized expertise to secure their data, pursue AI readiness, and maintain compliance across multi-cloud environments.

The new points-based program focuses on engagement metrics rather than revenue alone, creating more predictable and sustainable pathways to partner profitability. By recognizing activities that drive success in high-value service engagements, the program creates a flexible path to success for partners of all sizes. Smaller, highly committed partners can access premium benefits and support, while larger partners have additional means to earn points, such as renewal rates and co-marketing engagement [1].

Key benefits of the new program include rewarding engagement, providing flexible paths to success, offering comprehensive enablement, and delivering business development support. Early pilot program participants have already seen significant benefits, with partners reporting increased motivation and a clear, well-structured path to growth [1].

According to Scott Sacket, Senior Vice President of Partner Strategy at AvePoint, "Today’s channel landscape demands a more flexible approach that recognizes the diverse ways partners create value. Our new points-based program acknowledges that successful partnerships are built on competency development, pre-sales engagement, and customer success in critical areas like data security. By rewarding these activities, we’re creating a framework that helps our partners transition to high-value service offerings while strengthening customer relationships" [1].

The enhancements to AvePoint's partner program are part of a series of strategic investments aimed at strengthening its channel ecosystem. These investments include the acquisition of Ydentic, the launch of the next-generation Elements platform, and new data security and optimization features [1].

In addition to the partner program launch, AvePoint reported strong Q2 2025 earnings on August 8, 2025. The company reported $102.02 million in revenue, a 30.9% year-over-year growth, and $2.89 million in net income, a 122.4% increase from the prior year's loss [2]. SaaS revenue and professional services drove growth, while management raised full-year guidance to $412.8 million to $418.8 million ARR. Despite strong results, shares fell 20.17% weekly post-earnings, contrasting with a 3-year historical 30-day buy strategy yielding 270.91% returns [2].

The new partner program is expected to strengthen AvePoint's market position and potentially lead to increased revenue growth. To learn more about AvePoint's Global Partner Program, visit [https://www.avepoint.com/partners](https://www.avepoint.com/partners).

References:
[1] https://www.globenewswire.com/news-release/2025/08/12/3131740/0/en/AvePoint-Launches-Enhanced-Points-Based-Global-Partner-Program-to-Drive-Channel-Growth.html
[2] https://www.ainvest.com/news/avepoint-2025-q2-earnings-strong-performance-net-income-surges-122-2508/