Avatr Technology Enters African Market with Distribution Deal in Egypt

Avatr Technology Company, a Chinese battery electric vehicle (BEV) manufacturer, has signed a distribution agreement with Kasrawy Group in Egypt. This marks Avatr's entry into the African automotive market as part of its expansion strategy. Kasrawy Group is a leading automotive company in Egypt with a 20% market share. Avatr plans to establish sales outlets and launch the brand in Egypt within three months. The company has four battery-powered models and is present in 25 overseas markets, with plans to enter 50 markets by 2025 and Europe in 2026.

Avatr Technology Company, a prominent Chinese battery electric vehicle (BEV) manufacturer, has signed a distribution agreement with Kasrawy Group in Egypt. This strategic move marks Avatr's entry into the African automotive market, a significant step in its ongoing overseas expansion strategy [1].

Kasrawy Group, established over four decades ago, is one of Egypt’s leading automotive companies. With a substantial market share, it distributes and sells a variety of major overseas brands, including Toyota, Nissan, Kia, Renault, Citroën, JAC, and AITO, as well as representing Audi and Jaguar Land Rover. The group accounted for approximately 20% of the Egyptian vehicle market last year [1].

The distribution agreement with Kasrawy Group is part of Avatr's ambitious plan to expand its global presence. Avatr, which has CATL and Huawei as strategic partners, recently launched sales operations in the United Arab Emirates, Qatar, and Jordan. The company expects to sign further distribution deals in the Middle East and Africa in the next six months [1].

Avatr plans to establish sales outlets and officially launch its brand in Egypt within the next three months. The company currently offers four battery-powered models: the 06, 07, 011, and its flagship model, the 012, which are powered by CATL batteries and feature Huawei's intelligent systems [1].

With approximately 700 outlets in 200 cities in China and a presence in 25 overseas markets, Avatr aims to have a presence in 50 markets by the end of 2025 and enter Europe in 2026. The company's parent, Changan Automobile, already has a presence in Egypt and is building a local assembly plant near Cairo [1].

References:
[1] https://finance.yahoo.com/news/avatr-signs-distribution-agreement-egypt-110549216.html
[2] https://www.just-auto.com/news/avatr-signs-distribution-agreement-in-egypt/