Avalanche and Quboid launch blockchain loyalty platform to boost brand engagement and transparency

Avalanche has partnered with Quboid to develop a blockchain-based loyalty platform aimed at transforming traditional brand loyalty programs into decentralized, value-driven ecosystems. The collaboration leverages Avalanche’s high-speed and low-cost Layer 1 infrastructure to deliver secure, scalable solutions for enterprises, enabling brands to maintain full control over customer data while offering token-based rewards [1]. This marks a significant shift from conventional loyalty models, which are often siloed and lack interoperability.

Under the partnership, Quboid plans to enhance its QChain network using Avalanche’s blockchain, allowing brands to operate their own nodes and benefit from token incentives that reduce operational costs. Quboid has previously worked with companies including Emami, K Hotels, Japan Open Chain, and Tanukiverse, and this new initiative is expected to significantly expand its decentralized capabilities [1]. The model introduces a system where both brands and consumers receive tokens, turning loyalty programs into interactive ecosystems rather than one-sided cost centers.

Devika Mittal, Regional Head at Ava Labs, noted that the partnership aligns with Avalanche’s broader mission to create a transparent and trustworthy digital environment for marketing and customer engagement. She emphasized that blockchain’s speed, cost efficiency, and transparency make it a powerful tool for modern loyalty programs [1]. Prakhar Sharma, Quboid’s founder and CEO, stated that the goal is to evolve loyalty programs from isolated cost centers into community-driven profit centers, fostering long-term engagement and brand loyalty [1].

The initiative also taps into the growing market for tokenized loyalty points, which currently hold a global value exceeding $500 billion and are expected to grow by approximately $15.6 billion annually [1]. Traditional loyalty points, despite their scale, often lack liquidity and transparency, issues that the Avalanche-Quboid collaboration aims to resolve through a unified, decentralized framework. By enabling cross-brand reward exchanges, the platform encourages collaboration between brands and enhances consumer incentives [1].

Avalanche’s real-time data processing capabilities are a key factor in attracting brands seeking more secure, interactive, and transparent engagement models. This partnership reflects a broader trend in the blockchain industry, where smart contract platforms are being increasingly used to redefine traditional business models [2]. The integration of blockchain not only improves data security but also strengthens customer trust and long-term relationships [3].

This collaboration underscores the potential of blockchain to revolutionize loyalty programs by making them more intelligent, decentralized, and mutually beneficial for both brands and consumers.

Sources:

[1] Avalanche and Quboid Team Up to Revolutionize Brand Loyalty Programs

(https://coindoo.com/avalanche-and-quboid-team-up-to-revolutionize-brand-loyalty-programs/)

[2] Avalanche Partners with Quboid to Launch Blockchain Based Loyalty Program for Brands

(https://ffnews.com/newsarticle/cryptocurrency/avalanche-partners-with-quboid-to-launch-blockchain-based-loyalty-program-for-brands/)

[3] Avalanche, Quboid launch blockchain-based loyalty program

(https://mediabrief.com/avalanche-quboid-launch-blockchain-based-loyalty-program-for-brands/)