Avalanche-based CruTrade Launches Wine NFT Marketplace to Reward Producers

CruTrade, a new platform on the Avalanche blockchain, has launched a secondary marketplace for fine wine. The platform allows collectors to trade tokenized bottles of wine peer-to-peer, with a commitment to return 25% of every trading fee to the original wine producers. CruTrade is built upon the foundation of Crurated, a members-only digital wine club, and aims to address the broken system in the secondary wine market by tokenizing the bottles and enabling secure and efficient trading. The marketplace launches with exclusive access to Crurated's inventory, valued at over $60 million.

Avalanche Treasury Co., a digital asset treasury firm associated with the Avalanche (AVAX) ecosystem, has announced a significant partnership and investment. The firm, in collaboration with Mountain Lake Acquisition Corp., a special purpose acquisition company (SPAC), will merge to create a new publicly listed entity, AVAT, which aims to buy over $1 billion worth of AVAX tokens. The deal, valued at over $675 million, includes $460 million in treasury assets and is set to list on Nasdaq in Q1 2026 Avalanche Gains Momentum As New Treasury Firm Eyes $1 Billion AVAX Purchase^[1].

The new entity, AVAT, will offer an attractive entry point for investors, providing an 18-month priority on Avalanche Foundation sales to US digital asset treasury firms. Notably, AVAT will launch with an initial AVAX token purchase at a discount to market price, offering a 0.77x multiple of net asset value (mNAV), a significant 23% discount compared to direct AVAX purchases or passive exchange-traded fund (ETF) alternatives Avalanche Gains Momentum As New Treasury Firm Eyes $1 Billion AVAX Purchase^[1].

The announcement has led to a surge in AVAX's price, with the token reaching a high of $31.32 on Binance before losing some of its gains. The smart contract network’s native token AVAX is trading at $30.17 as of September 12, 2025 Avalanche Gains Momentum As New Treasury Firm Eyes $1 Billion AVAX Purchase^[1].

In a separate development, CruTrade, a new platform on the Avalanche blockchain, has launched a secondary marketplace for fine wine. The platform allows collectors to trade tokenized bottles of wine peer-to-peer, with a commitment to return 25% of every trading fee to the original wine producers. CruTrade is built upon the foundation of Crurated, a members-only digital wine club, and aims to address the broken system in the secondary wine market by tokenizing the bottles and enabling secure and efficient trading. The marketplace launches with exclusive access to Crurated's inventory, valued at over $60 million SEC Prepares Plan To Let Tokenized Shares Trade On Crypto Platforms^[2].

These developments highlight the growing trend of digital treasury firms focusing on various cryptocurrencies and the integration of blockchain technology into traditional markets. The SEC's exploration of tokenized shares signals a potential shift in regulatory policies, which could further accelerate the convergence of Wall Street and digital assets SEC Prepares Plan To Let Tokenized Shares Trade On Crypto Platforms^[2].