Autohome Launches 818 Car Shopping Festival, Focusing on Smarter and Immersive Experiences for Car Buyers

Autohome has launched its 2025 818 Car Shopping Festival, focusing on immersive digital experiences, multi-tiered purchase incentives, and enhanced smart services to offer a more efficient and engaging car buying journey. The festival, running from August 1 to September 30, reflects the automotive industry's shift toward smarter, more connected, and experience-driven mobility. With a 100-city offline network and AI-driven decision-making tools, the festival aims to provide genuine benefits and subsidies to car buyers.

Autohome, a leading online destination for car buyers, has launched its 2025 818 Car Shopping Festival, running from August 1 to September 30. The festival, themed "20 Years of Trust, Smart Future with AI, Powered by Love," emphasizes immersive digital experiences, multi-tiered purchase incentives, and enhanced smart services to offer a more efficient and engaging car buying journey. This year's festival reflects the automotive industry's shift toward smarter, more connected, and experience-driven mobility.

The 2025 festival features a 100-city offline network, offering exclusive side-by-side model comparisons and on-the-spot test drives, as well as AI-driven decision-making tools. These tools help users compare models, check prices, and match financing options quickly and accurately. The festival also includes a Hundred-City Auto Show blending music, esports, and automotive showcases, and a Used Car Fair with live bargaining, expert guidance, and exclusive deals.

Autohome's AI leadership is further validated by its self-developed "Cangjie Model," which recently ranked first in the authoritative SuperCLUE-AutoQA benchmark. Building on 20 years of expertise and unique data assets, Autohome has developed a full-stack AI ecosystem, including the in-app AI Assistant, offline AI Buyer, and the world's first AI-powered VR automotive film experience. This ecosystem is helping to upgrade the automotive industry by embedding AI across the entire "view–choose–buy–use–replace" journey.

Looking ahead, Autohome is accelerating its global expansion. In June 2025, it launched its global English-language platform featuring 57 Chinese auto brands and over 2,000 models, covering vehicle specs, configurations, prices, and local dealer networks. Coupled with official presences on global social media platforms and upcoming offline experience hubs, Autohome is helping Chinese automakers lower costs, increase visibility, and build stronger global recognition.

The 818 Car Shopping Festival aims to reinforce consumer confidence, drive industry innovation, and set new benchmarks for experiential marketing. By combining AI-powered solutions with dynamic on-site experiences, Autohome continues to position itself at the forefront of smart mobility trends.

References:
[1] https://www.prnewswire.com/apac/news-releases/autohome-launches-2025-818-car-shopping-festival-delivering-smarter-immersive-experiences-for-car-buyers-302532173.html
[2] https://finance.yahoo.com/news/autohome-launches-2025-818-car-020000361.html