Auto.fun Launches to Challenge Pump.fun's 90% Revenue Decline

Auto.fun, a new token launchpad platform, is set to launch this week, led by Shaw, the founder of AI16Z. The platform aims to create a decentralized environment where content creators and communities can truly own their space, fostering a "transparent and decentralized" ecosystem. This approach stands in contrast to traditional launchpads, which are often criticized for their lack of transparency and control by small developer groups.

Auto.fun's unique selling point is its "anti-pump" and "ultra-fun" approach. The platform seeks to go beyond merely issuing tokens, aiming to create a creative environment where communities and creators can collaboratively develop content and tokens sustainably. This vision is a response to the current market conditions, where many launchpads have faced challenges due to declining interest and increased competition.

The launchpad sector is currently witnessing a decline among major players. Pump.fun, a leading name, has faced significant hurdles recently, with its revenue plummeting. The platform transferred SOL to exchanges, possibly signaling mass capital withdrawal. In early 2025, Pump.fun’s daily revenue was $14 million. Competition in the launchpad market is intensifying, with platforms like SunPump and Launchlabs dominating with distinct strategies, making it a tough environment for newcomers.

Despite these obstacles, Auto.fun has a chance to make its mark by leveraging its unique strengths. Its "decentralized and transparent" approach is a bright spot, as launchpads are often criticized for manipulation and lack of clarity. Auto.fun’s launch aligns with a market seeking fresh alternatives to struggling platforms like Pump.fun. The latter’s declining revenue and trust, coupled with competition from SunPump, Launchlabs or Hypurr.fun, create an opening for Auto.fun to shine—if it can deliver a superior user experience, lower costs, or innovative features.

In the volatile crypto market, Auto.fun must swiftly prove its value to survive in the cutthroat launchpad race. The company's vision is to make the launchpad sector more accessible and less intimidating for new users, while also providing a platform for innovative projects to gain traction. Auto.fun's "Ultra-Fun, Anti-Pump" vision is a departure from the traditional launchpad model, which often relies on hype and speculation to drive user engagement. Instead, Auto.fun aims to create a more sustainable ecosystem that prioritizes long-term growth over short-term gains. This approach is designed to attract users who are looking for a more enjoyable and less speculative experience, as well as projects that are focused on building sustainable communities.