authID Bolsters Product Leadership with Veteran Erick Soto

authID Inc. (Nasdaq: AUID), a leading provider of biometric identity verification and authentication solutions, has appointed industry veteran Erick Soto as its new Chief Product Officer. This strategic move is expected to strengthen authID's competitive position and drive innovation in the biometric identity market.


Soto brings over 15 years of experience in the identity industry, having served in senior product roles at successful identity verification providers, financial technology businesses, and neobanks. His extensive background in identity verification and fraud prevention makes him an ideal fit for authID's mission to provide secure and user-friendly biometric identity solutions.


In his new role, Soto will oversee the evolution of the authID platform, focusing on enhancing performance, functionality, and user experience for both the Proof and Verified product lines. His expertise in navigating state natural resources policy, developing advocacy and grassroots engagement strategies, and creating compelling brands and messaging will be invaluable in driving authID's product development.


Soto's appointment comes at a crucial time for authID, as the company continues to enhance its industry-leading processing time, liveness detection, and precision in differentiating legitimate users from fakes and frauds. His experience at BBVA and Socure will enable him to leverage best practices in identity verification and fraud prevention, further strengthening authID's offerings.


Soto's collaboration with authID CEO Rhon Daguro at Socure is expected to foster a strong working relationship, driving product development and innovation at authID. Their shared history in shaping successful identity technologies will enable them to create solutions that provide enterprise customers with absolute knowledge of who is behind the device while also granting users enhanced privacy protections.


In conclusion, authID's appointment of Erick Soto as Chief Product Officer is a strategic move that will strengthen the company's competitive position in the biometric identity verification market. Soto's extensive experience in the identity industry, coupled with his collaboration with authID's CEO, sets the stage for continued innovation and growth in the biometric identity space.