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Coinbase and OKX, two of the world's largest cryptocurrency exchanges, are expanding their focus to Australia’s AU$4.3 trillion superannuation system by introducing products specifically tailored for self-managed super funds (SMSFs). These offerings aim to integrate digital assets into retirement savings, capitalizing on growing interest in alternative investments among Australian investors. OKX launched its SMSF product in June 2025, exceeding initial demand expectations, while
is preparing to launch a similar service in the coming months, with over 500 investors already on its waiting list [2].The shift is partly driven by the evolving structure of Australia's superannuation system, which has seen a significant increase in investments in alternative assets, including cryptocurrencies. As of March 2025, SMSFs held approximately AU$1.7 billion in digital assets, a sevenfold increase since 2021 [2]. Younger investors, in particular, are showing a willingness to allocate a portion of their retirement savings to cryptocurrencies such as
and . This trend is supported by the flexibility of SMSFs, which are managed directly by the account holder, making it easier to invest in riskier, higher-return assets.To facilitate the integration of crypto into retirement portfolios, exchanges like Coinbase and OKX are offering tailored services, including assistance with legal and accounting requirements. This approach lowers the barriers to entry for SMSF trustees and enhances accessibility, positioning Australia as a potential leader in institutional adoption of digital assets. The Australian Taxation Office (ATO) reported in May 2025 that SMSFs account for about a quarter of all superannuation funds in the country [2].
However, regulatory caution remains a key factor in the adoption process. The Australian Securities and Investments Commission (ASIC) has issued warnings about the volatility of crypto assets, emphasizing that over-exposure could lead to substantial losses. It advises investors to seek professional guidance when establishing an SMSF involving crypto. Similarly, the ATO has reminded investors that the primary purpose of superannuation is to preserve savings for retirement, cautioning that the high volatility of crypto may not align with this objective [2].
Despite these concerns, the regulatory landscape is adapting. New regulations set to take effect in mid-2025 will require crypto exchanges to secure an Australian Financial Services Licence (AFSL) and comply with enhanced Anti-Money Laundering/Counter-Terrorism Financing obligations. These changes aim to improve oversight and investor protection while bolstering the legitimacy of crypto assets within the superannuation system.
Globally, Australia can look to other countries such as Germany, Norway, and South Korea for guidance. These nations have implemented different approaches to crypto integration in pension systems, ranging from direct investments to indirect exposure through related equities. These examples highlight the importance of regulatory clarity and risk management in supporting the cautious adoption of cryptocurrencies in retirement savings.
Source: [1] Is Crypto Integration in Pension Systems the Start of a New ... (https://www.onesafe.io/blog/australia-pension-system-cryptocurrency-integration) [2] Crypto Giants Target Australia's $4.3T Pension System as ... (https://cryptonews.com.au/news/crypto-giants-target-australias-4-3t-pension-system-as-next-growth-frontier-130637)

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