Australia's Kids Social Media Ban Shuts Down 5 Million Accounts

Australia’s landmark social media ban for under-16s has swiftly taken effect, resulting in the deactivation of nearly 4.7 million accounts. The eSafety Commissioner reported the suspension of accounts across platforms such as Instagram, TikTok, and YouTube to comply with the new law. The law mandates that platforms implement age verification methods, including facial estimation and ID checks, to prevent underage access. Platforms face fines of up to A$49.5 million for non-compliance.

Meta, the largest platform affected, said it closed 550,000 accounts across its apps in the first week, including 330,000 on Instagram, 173,000 on Facebook, and 40,000 on Threads. This rapid action reflects the urgency with which companies are responding to the law, despite their opposition. The company has urged the Australian government to reconsider the ban and to adopt industry-wide age verification standards.

The ban has triggered mixed reactions from Australian teens. Some have reported positive changes in their behavior, such as reduced screen time and more physical activity. A 14-year-old, Amy, noted feeling "free" without the pressure of maintaining a social media presence. Others, however, have found workarounds, such as using alternative apps or circumventing the law with virtual private networks (VPNs).

Why Did This Happen?

The Australian government introduced the Online Safety Amendment Act in response to growing concerns about the impact of social media on young users. The law aims to protect teens from algorithmic manipulation and mental health issues linked to excessive social media use. The government argues that social media platforms often exploit minors, using addictive design features that can reduce sleep and increase stress.

Opponents, including major tech firms, argue that the ban is ineffective and may drive teens to less regulated platforms. They also contend that the ban isolates young people from online communities and exposes them to greater risks in unregulated spaces.

How Did Markets React?

Meta has taken a proactive stance, complying with the ban while advocating for a more nuanced approach. The company has launched age-verification tools like AgeKeys and urged regulators to adopt industry-wide standards. Other platforms, such as Reddit, have taken more aggressive action, including legal challenges against the Australian government.

The impact on smaller platforms has been significant. Some apps not covered by the ban, such as Lemon8 and Yope, have seen increased downloads as teens seek alternatives. However, the eSafety Commissioner noted that most users are not using these platforms for long, as they fall out of favor quickly.

What Are Analysts Watching Next?

The global community is closely watching the outcomes of Australia’s social media ban. Countries like the U.S. and the U.K. are considering similar measures to protect young users online. U.S. polls show growing public support for such bans, with 64% of respondents favoring restrictions on teen social media use.

Analysts are tracking the long-term effects of the ban on youth mental health and online behavior. A study by the Australian government will monitor the impact over the next several years. This includes examining whether the ban reduces access to harmful content or simply drives users to less regulated platforms.

The Australian government has emphasized that this is a first step in a broader effort to create safer online environments for young people. While the initial data shows significant compliance, it is too early to determine the full success of the policy. The government will likely continue to refine its approach in response to feedback from stakeholders, including tech companies, parents, and teens themselves according to the eSafety Commissioner.