China's leading customer engagement and marketing tech service provider Aurora Mobile (JG.US) reported its unaudited financial results for the second quarter of fiscal year 2024 as of June 30. In the first six months, Aurora achieved a total revenue of RMB 144 million, up 3.75% year-over-year. The cumulative net loss for the first half was nearly RMB 3.92 million, a significant reduction of 89.95% from the same period last year. The company posted a basic earnings per share of -0.04 RMB compared to -0.29 RMB a year earlier.
For Q2, Aurora's overseas business showed strong momentum with EngageLab's customer numbers rising nearly 75% quarter-over-quarter. The accumulated contract value also grew by about 30%. Additionally, the number of registered users for GPTBots.ai exceeded 19,000, increasing by 90% from the previous quarter. Total revenue for the quarter reached RMB 79.4 million, the highest in five consecutive quarters. The company also maintained its focus on cost control to ensure stable overall profitability, with Adjusted EBITDA remaining positive for four consecutive quarters.
Breaking down the revenue streams, core business revenue from developer subscriptions amounted to RMB 48.1 million, showing 19% year-over-year and 14% quarter-over-quarter growth. Industry application business revenue hit RMB 23 million, with year-over-year and quarter-over-quarter increases of 8% and 16% respectively. The gross margin for the quarter stood at 66.4%, up by 1.3 percentage points year-over-year, leading to a total gross profit of RMB 52.8 million. Aurora's net loss continued to narrow, reaching historic lows with 95% year-over-year and 50% quarter-over-quarter declines.
Aurora has also shown strong performance in deferred revenue, representing customer prepayments, which stood at RMB 135 million, holding steady for 17 consecutive quarters above RMB 100 million. This provides a clear signal of firm market confidence. As the SaaS industry at large continues to grapple with profitability, Aurora's consistent ability to turn a profit could enhance its market strength and long-term sustainability.