Aurora Mobile to Invest 20% of Cash in Cryptocurrencies for Portfolio Diversification

Aurora Mobile Limited, a prominent provider of customer engagement and marketing technology services, has announced a strategic initiative approved by its Board of Directors. This initiative is part of the company's overall treasury management plan, aimed at preserving and enhancing asset value while supporting its strategy to expand market coverage, partnerships, and ecosystem. The company plans to invest up to 20% of its cash and cash equivalents in cryptocurrencies and other digital assets. These investments may include, but are not limited to, Bitcoin, Ethereum, Solana, SUI, and other tokens. This decision underscores Aurora Mobile's commitment to innovative treasury practices and its focus on long-term value creation for shareholders.

Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented on the strategic move. He highlighted that the treasury optimization strategy through investments in digital assets will enhance portfolio diversification by gaining exposure to an emerging asset class with low correlation to traditional markets. Additionally, it demonstrates forward-looking innovation by aligning with the technological advancements reshaping global finance. Luo views this as a measured step towards modernizing treasury management practices, ensuring ample liquidity for operational needs while strategically allocating to digital assets. This positions Aurora Mobile at the intersection of finance and innovation, unlocking potential long-term value.

Luo emphasized that this initiative does not impact core business operations or capital allocation for growth initiatives. Aurora Mobile remains fully committed to its primary business strategy and delivering shareholder value through its dual-engine strategy of global market expansion and AI empowerment. The company was founded in 2011 and has since grown to be a leading mobile messaging service provider, offering solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction. Aurora Mobile's focus on artificial intelligence and big data-driven marketing technology solutions supports enterprises' digital transformation.

This strategic move by Aurora Mobile reflects a broader trend among companies seeking to diversify their treasury holdings and capitalize on the growing importance of digital assets in the financial landscape. By investing in cryptocurrencies and other digital assets, Aurora Mobile aims to stay ahead of the curve in an increasingly digital world, while also providing a hedge against traditional market volatility. The company's commitment to innovation and long-term value creation is evident in this strategic initiative, which aligns with its overall business strategy of global market expansion and AI empowerment.