Aurora Mobile Allocates 20% Cash Reserves to Cryptocurrencies for Diversification

Aurora Mobile Ltd. has announced a significant shift in its treasury management strategy, approving a plan to allocate up to 20 percent of its cash reserves and equivalents into digital assets. This initiative, which includes investments in Bitcoin, Ethereum, Solana, SUI, and other cryptocurrencies, aims to enhance portfolio diversification and align with the latest technological advancements in global finance.

The move, approved by the Board, will not affect the company's daily operations or its funding for growth initiatives. Aurora Mobile emphasizes that its core services and growth budgets will remain unchanged, ensuring a continued focus on customer engagement and marketing services. The structure of this investment is designed to preserve capital while seeking new sources of long-term value.

Weidong Luo, Chairman and CEO of Aurora Mobile, highlighted the benefits of portfolio diversification through the addition of crypto assets. These assets have independent market cycles and low correlation with traditional markets, providing a hedge against market volatility. This strategic initiative is part of Aurora’s broader cash management framework, aimed at widening market outreach and building new partnerships across Web3 channels.

The company's decision to invest in digital assets is seen as a forward-looking innovation that aligns with the technological advancements reshaping global finance. By gaining exposure to an emerging asset class with low correlation to traditional markets, Aurora Mobile aims to enhance its portfolio strength and demonstrate its commitment to modern finance tools.

Founded in 2011, Aurora Mobile has been a leading provider of mobile messaging services, developing solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction. The company's focus on artificial intelligence and big data-driven marketing technology solutions has positioned it as a key player in the digital transformation of enterprises. This strategic investment in cryptocurrencies is expected to further modernize the company's treasury management practices, positioning Aurora Mobile at the intersection of finance and innovation, and unlocking potential long-term value.