Aurora Mobile Achieves First Net Profit with 13% YoY Revenue Growth and Strong EngageLab Performance

Aurora Mobile reported its first-ever quarterly GAAP net profit in Q2 2025, driven by 13% YoY revenue growth to RMB 89.9 million. The company's flagship EngageLab business saw a 67% YoY revenue surge and a 25% sequential increase in customer count, with revenues recognized in over 45 countries. Cost optimization efforts, including headcount reduction from over 820 to approximately 400, supported the achievement of the first-ever GAAP net profit.