"Augmented Reality Revolution: Dassault Systèmes' Energy Experience Transforms Parisian Landmarks"

In the heart of Paris, an innovative augmented reality (AR) experience is transforming iconic landmarks into interactive showcases of sustainable energy solutions. Dassault Systèmes, a pioneer in virtual worlds and 3D design software, has launched "Energy Experience," an immersive AR initiative that merges the virtual and real worlds to highlight disruptive innovations in energy consumption, food production, and greener mobility. This groundbreaking experience not only educates the public about sustainable energy but also invites them to actively participate in discovering and adopting these innovations.



The "Energy Experience" initiative, which runs from March 12 to April 30, 2025, transforms nine iconic Parisian landmarks, including the Arc de Triomphe, Place de la Concorde, and the Champs-Elysées, into interactive displays of sustainable energy solutions. Through street marketing initiatives and a web app challenge, participants can scan these monuments to reveal AR animations that showcase innovations such as vertical farming, decarbonized last-mile delivery vehicles, and electricity-generating hydro turbines. These solutions, created with virtual twins, are designed to optimize energy consumption, reinvent greener mobility, and improve food production.

The use of AR technology in showcasing sustainable energy innovations has several benefits. Firstly, it makes complex solutions more accessible and understandable. By providing real-time visualizations and contextual information, AR helps participants grasp the benefits and impact of these innovations. For example, seeing an AR animation of a vertical farm on the Arc de Triomphe can inspire participants to consider the feasibility and benefits of vertical farming in urban areas. This direct experience can motivate individuals to adopt sustainable practices in their daily lives, such as supporting local vertical farming initiatives or using decarbonized delivery services.

Secondly, AR technology enhances public engagement and participation. The "Energy Experience" initiative invites the public to actively participate in discovering sustainable energy innovations. Participants can scan different monuments to reveal AR animations that showcase these innovations, making the learning process interactive and fun. This engagement not only increases awareness but also fosters a sense of excitement and curiosity about sustainable energy solutions.

Thirdly, the use of AR technology in showcasing sustainable energy innovations can drive behavioral change. By providing real-time visualizations and contextual information, AR helps participants understand the benefits and impact of these innovations. For example, seeing an AR animation of a vertical farm on the Arc de Triomphe can inspire participants to consider the feasibility and benefits of vertical farming in urban areas. This direct experience can motivate individuals to adopt sustainable practices in their daily lives, such as supporting local vertical farming initiatives or using decarbonized delivery services.

The "Energy Experience" initiative also highlights the potential economic benefits and challenges for investors in the sustainable energy sector. Innovations like vertical farming, decarbonized last-mile delivery vehicles, and sustainable construction materials offer significant cost savings, new market opportunities, and enhanced brand value. However, investors must also navigate high initial investment costs, technological risks, and regulatory uncertainties. By carefully evaluating these factors, investors can make informed decisions and capitalize on the growing demand for sustainable energy solutions.

The use of virtual twins and AR technology in energy innovation has the potential to significantly impact the future of urban planning and infrastructure development in major cities around the world. By enabling the virtual testing and optimization of solutions, providing real-time visualizations and digital instructions, and promoting sustainability, these technologies can help cities to better plan and manage their resources, ensuring that new infrastructure developments are both sustainable and efficient.

In conclusion, the "Energy Experience" initiative by Dassault Systèmes is a groundbreaking example of how AR technology can be used to showcase sustainable energy innovations and drive public engagement and adoption. By merging the virtual and real worlds, this initiative not only educates the public about sustainable energy solutions but also invites them to actively participate in discovering and adopting these innovations. As Victoire de Margerie, Vice President of Corporate Equity, Marketing & Communications at Dassault Systèmes, stated, "We believe in the transformative power of virtual worlds to address real-life challenges. And, we want to make this technology accessible to and impactful for everyone." This vision underscores the potential of virtual twins and AR technology to drive human progress and improve real life.