Audiio Hires Brett Byrd to Lead TV/Film Sync Licenses

Audiio.com, a leading music licensing platform, has hired Brett Byrd, a veteran of the sync licensing industry, as Director of Creative Licensing. Byrd has over 10 years of experience securing high-profile placements for music in film, television, advertising, and branded content. He will oversee all creative pitching across major sync verticals and help lead Audiio's expansion into premium sync opportunities for global brands and studios.

Audiio.com, a leading music licensing platform, has bolstered its creative licensing team with the hiring of Brett Byrd as Director of Creative Licensing. Byrd, a seasoned veteran with over 10 years of experience in the sync licensing industry, will oversee all creative pitching across major sync verticals and help drive Audiio's expansion into premium sync opportunities for global brands and studios [1].

Byrd joins Audiio from CD Baby, where he led creative sync placements for prominent clients such as Netflix, Apple, Nike, and Amazon Studios. His extensive industry relationships, creative instinct, and track record of championing artists make him a valuable addition to Audiio's team [1].

In his new role at Audiio, Byrd will manage relationships with music supervisors and lead the company's expansion into high-touch sync opportunities. His hiring comes at a time when Audiio is rapidly scaling, with music now featured in over 3 million creative projects across 150+ countries, and recent product innovations like Hans AI and LinkMatch™ transforming how creators discover and license music [1].

Byrd's appointment underscores Audiio's commitment to scaling its catalog, brand partnerships, and artist-first approach to licensing. This strategic move aligns with broader industry trends, as Unilever, for example, is leveraging AI to accelerate content production and adapt to social-first storytelling [2].

Audiio's growth and Byrd's appointment signal a shift towards more efficient and innovative licensing practices, positioning the company to capitalize on the increasing demand for high-quality music in various creative sectors.

References:
[1] https://www.prnewswire.com/news-releases/audiio-hires-cd-baby-sync-industry-veteran-brett-byrd-to-lead-tvfilm-302501740.html
[2] https://www.socialmediatoday.com/news/unilever-debuts-ai-design-unit-wean-brands-off-tv-first-model/752543/