Audi Partners with Dolby to Bring Dolby Atmos to Selected Vehicle Models

Dolby Laboratories and Audi have announced a partnership to integrate Dolby Atmos in selected Audi vehicle models, starting with the Audi Q7, Q8, A8, and e-tron GT in July 2025. The Bang & Olufsen Premium 3D Sound System has been adapted to integrate Dolby Atmos, allowing drivers and passengers to play tracks in Dolby Atmos directly through the MMI interface. The partnership aims to enhance the driving experience with high-quality, immersive soundscapes.

Dolby Laboratories, a leading company in immersive entertainment experiences, has announced a strategic partnership with Audi to integrate Dolby Atmos® audio technology in selected premium vehicle models. The partnership will commence in July 2025, with the Audi Q7, Q8, A8, and e-tron GT models equipped with the advanced audio system. The Bang & Olufsen Premium 3D Sound System has been specially adapted to integrate Dolby Atmos, allowing drivers and passengers to play tracks in Dolby Atmos directly through the multimedia interface (MMI).

The integration of Dolby Atmos in these high-end Audi models signifies a significant advancement in automotive audio technology. The partnership will be available across all Audi connect markets, marking a substantial global deployment rather than a limited regional release. This move is expected to enhance the driving experience by providing high-quality, immersive soundscapes.

The strategic partnership between Dolby and Audi carries several implications for both companies. For Dolby, the collaboration extends its technology ecosystem beyond traditional entertainment venues into premium vehicles, creating new revenue streams in the automotive sector. The partnership specifically targets luxury vehicle owners, a demographic with high disposable income and a willingness to pay for premium audio experiences. This move reinforces Dolby's market positioning as the premium audio standard across multiple platforms.

For Audi, the partnership demonstrates a commitment to innovation and quality in the automotive industry. By integrating Dolby Atmos, Audi aims to offer its customers an unparalleled audio experience, differentiating its premium models from competitors.

The partnership between Dolby and Audi is a testament to the growing importance of high-quality audio in the automotive sector. As vehicles increasingly become entertainment hubs, particularly with the eventual expansion of autonomous driving technology, the demand for premium audio systems is likely to grow. This partnership positions both companies at the forefront of this emerging trend.

References:
[1] https://www.prnewswire.com/news-releases/dolby-and-audi-announce-partnership-to-integrate-dolby-atmos-302489023.html
[2] https://www.stocktitan.net/news/DLB/dolby-and-audi-announce-partnership-to-integrate-dolby-zmlhftp7zilz.html