Audi CEO Expects Clarity on US Import Tariffs in Coming Months

Friday, May 9, 2025 5:18 am ET1min read

Audi CEO expects US import tariff clarity in the coming months. Volkswagen AG is a Germany-based company that manufactures and sells vehicles, with a focus on passenger cars, commercial vehicles, and power engineering. The company has a brand portfolio that includes Volkswagen, Audi, SEAT, SKODA, Bentley, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania, and MAN.

Volkswagen AG's premium brand Audi has expressed optimism regarding the potential clarity on US import tariffs in the coming months. Audi CEO Gernot Doellner stated that current trade talks between Brussels and Washington may provide some level of clarity over car import tariffs [1].

The remarks come at a time when the global automotive industry is navigating complex trade dynamics. Volkswagen AG, headquartered in Germany, is a leading manufacturer of passenger cars, commercial vehicles, and power engineering solutions. The company's diverse brand portfolio includes Audi, Volkswagen, SEAT, SKODA, Bentley, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania, and MAN [2].

In recent developments, Volkswagen and Uber have announced a strategic partnership to deploy the ID. Buzz AD on the Uber platform in multiple U.S. markets, starting in Los Angeles. Testing of the ID. Buzz AD is expected to begin in late 2025, with plans to offer rides on the Uber platform in 2026. MOIA, a Volkswagen AG brand, will provide its solution for autonomous driving for the deployment on the Uber platform [3].

Volkswagen's core brand group, which includes Audi, reported a significant decline in operating profit in the first quarter of 2025, largely due to EU carbon provisions and write-downs on inventory related to U.S. tariffs. The operating profit for the core brand group fell to 1.12 billion euros ($1.27 billion) from 2.08 billion euros a year ago, while the VW passenger car unit saw an 84.9% drop to 112 million euros [4].

These developments underscore the company's ongoing efforts to navigate regulatory and market challenges while continuing to innovate and expand its product offerings. The potential clarity on US import tariffs could have a significant impact on Volkswagen's operations and market strategy, particularly in the U.S. market.

References:
[1] https://www.marketscreener.com/quote/stock/VOLKSWAGEN-AG-436737/news/Audi-CEO-expects-US-import-tariff-clarity-in-coming-months-49890748/
[2] https://www.businesswire.com/news/home/20250424597328/en/Volkswagen-and-Uber-Launch-Long-Term-Strategic-Partnership-to-Deploy-Autonomous-ID.-Buzz-Vehicles-on-the-Uber-Platform
[3] https://www.marketscreener.com/quote/stock/VOLKSWAGEN-AG-436737/news/VW-dominates-German-electric-car-market-Tesla-drops-out-of-top-10-49876080/
[4] https://www.reuters.com/sustainability/climate-energy/volkswagen-core-brand-group-profit-falls-eu-carbon-provision-us-tariffs-2025-05-02/

Audi CEO Expects Clarity on US Import Tariffs in Coming Months

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