Auddia Plunges 11.24% on B2B Shift

Auddia's stock price plummeted by 11.24% in pre-market trading on August 21, 2025, marking a significant downturn for the company.

Auddia has announced a strategic shift in its business model, transitioning from a B2C to a B2B approach. This change involves targeting artists and labels for SaaS access to ad-free AM/FM streaming listeners, while offering free access to AI-driven ad-free AM/FM streams on all music stations for users. The new model aims to monetize artists who want to reach mainstream AM/FM streaming audiences, rather than directly monetizing consumers.

The company's new Discovr Radio platform is designed to deliver guaranteed plays to artists, leveraging AI to place their songs into radio feeds as part of a custom programming experience. This platform includes an AI Placement Engine and an Artist Portal, providing artists with performance analytics and the ability to connect with new fans. The platform will eventually allow artists and labels to launch campaigns on streaming apps to promote new songs, albums, and tours.

This strategic pivot is part of Auddia's broader effort to connect artists with new fans, recognizing that radio remains a powerful mechanism for breaking new artists. The company aims to optimize music discovery and the connection between artists and fans by placing the right new song in front of the right listener, on the right station, adjacent to the right artist.