Athos Commerce Enhances Site Search Solution with New Price Detection Feature and Refreshed Console Interface

Athos Commerce has introduced Search Query Price Detection to its site search solution, inspired by capabilities from its Klevu portfolio. The feature automatically identifies and interprets price-related search terms, returning precise results without manual filter rules. The company has also refreshed the console's branding from Searchspring to Athos Commerce, aligning with its evolving identity. This enhancement aims to improve relevance, reduce manual setup, and help shoppers find the right products faster.

In the third quarter of fiscal 2025, Sally Beauty Holdings, Inc. (SBH) reported robust growth in its e-commerce sales, with global e-commerce sales reaching $99 million, representing 10.6% of net sales [1]. This growth was driven by strategic digital initiatives such as marketplace integration, expanded fulfillment capabilities, and the Licensed Colorist OnDemand service. Sally Beauty also benefited from targeted promotions and product innovation, which helped attract first-time customers to its e-commerce platform.

Comparatively, Ulta Beauty, Inc. (ULTA) has been enhancing its digital capabilities, with e-commerce sales climbing about 10% in the first quarter of fiscal 2025. The retailer’s focus on personalization, real-time content delivery, and new features like “Shop My Store” has strengthened online engagement and conversion [1]. Ulta Beauty’s integration of major promotional events, such as 21 Days of Beauty, across both physical and digital channels demonstrates its strength in merging experiential retail with e-commerce. These efforts, alongside marketplace expansion planned for later this year, are expected to further lift Ulta Beauty’s online sales share.

Estée Lauder Companies Inc. (EL) has been deepening its online presence through brand-owned sites and third-party platforms, including Amazon Premium Beauty, TikTok Shop, and Shopee. In the third quarter of fiscal 2025, Estée Lauder achieved organic online sales growth, fueled by product innovation and targeted digital marketing [1]. The company’s investment in influencer-driven campaigns and region-specific digital activations reinforces its strategy to capture a greater share of e-commerce in key global markets.

Coty Inc. (COTY) is leveraging digital channels to drive brand visibility and sales, particularly in mass fragrances and select prestige categories. Online activations on Amazon and TikTok Shop, coupled with targeted promotions and digital-first product launches, are helping Coty expand its e-commerce footprint [1]. The company’s focus on innovation and marketing efficiency aids in further growing its share of online beauty sales in the coming years.

Athos Commerce, a leading e-commerce solutions provider, has introduced Search Query Price Detection to its site search solution, inspired by capabilities from its Klevu portfolio. This feature automatically identifies and interprets price-related search terms, returning precise results without manual filter rules. The company has also refreshed the console's branding from Searchspring to Athos Commerce, aligning with its evolving identity. These enhancements aim to improve relevance, reduce manual setup, and help shoppers find the right products faster.

References:
[1] https://finance.yahoo.com/news/sbhs-e-commerce-sales-hit-141500593.html