AtHome Group: Mayfair Mulls Options for Luxembourg-Based Property Classified Site

Mayfair Equity Partners is considering options for Luxembourg-based property classified site atHome Group, with potential investors expressing interest. A deal could value the business at around a few hundred million euros. The private equity firm is close to hiring a bank to assist with the review, but a decision to keep the asset for longer is also possible. Representatives for Mayfair and atHome Group declined to comment.

Mayfair Equity Partners is exploring potential investment options for Luxembourg-based property classified site atHome Group, with interest from several potential investors. The private equity firm is in the process of hiring a bank to assist with the review, while also considering the possibility of retaining the asset for a longer period. Representatives for Mayfair and atHome Group have declined to comment on the matter.

The deal is expected to value the business at around a few hundred million euros, according to industry sources. This potential investment comes at a time when the private equity industry is experiencing a slowdown in dealmaking due to market and economic headwinds, including recent turmoil over tariffs [1]. Despite these challenges, successful private equity firms are encouraged to seize opportunities amid the uncertainty, as highlighted in Bain & Company's 2025 Private Equity Midyear Report [1].

Mayfair Equity Partners' consideration of atHome Group follows a period of increased scrutiny on liquidity and fund-raising in the private equity industry. The report by Bain & Company notes that liquidity remains a critical issue, with a logjam on private equity exits leaving general partners (GPs) sitting on unsold and aging portfolio companies [1]. This slowdown in dealmaking and exits is exacerbated by the uncertainty injected into long-term models by tariff volatility, which has led to a decrease in deal value and count in the second quarter of 2025 [1].

The potential acquisition of atHome Group by Mayfair Equity Partners is a reflection of the broader shifts in the private equity industry, as investors rethink their exposures across asset classes and geographies. The report by Bain & Company suggests that GPs will need to probe their assumptions about future capital sources and move away from informal fund-raising to a more systemic approach [1]. This shift is particularly relevant given the current geopolitical flux and the need for PE firms to navigate uncertainty and adapt to a changed world [1].

References:
[1] https://www.prnewswire.com/news-releases/private-equity-upturn-hit-by-tariff-turmoil-but-winning-firms-will-lean-into-turbulence-to-seize-opportunities-amid-the-uncertaintybain--companys-pe-midyear-report-302469657.html