Aterian Launches New Products on BestBuy.com, Executes Omnichannel Growth Strategy

Aterian, a consumer products company, announced the launch of several new products across multiple brands on BestBuy.com. The products from Aterian's family of trusted brands - hOmeLabs, Squatty Potty, PurSteam, Mueller Living, and Photo Paper Direct - are now available to consumers on one of the largest online retailers in the US. This is an important step in Aterian's long-term mission to scale e-commerce presence, reach new audiences, and broaden consumer access to its products.

Aterian, Inc. (Nasdaq: ATER), a consumer products company, has announced the launch of several new products across multiple brands on BestBuy.com, effective August 19, 2025. This strategic move is part of Aterian's long-term mission to scale its e-commerce presence, reach new audiences, and broaden consumer access to its products. The new offerings include select products from Aterian's family of trusted brands: hOmeLabs, Squatty Potty, PurSteam, Mueller Living, and Photo Paper Direct [1].

The company's Chief Executive Officer, Arturo Rodriguez, highlighted the significance of this partnership: "This relationship with Best Buy is an important step to scale our e-commerce presence, reach new audiences, and broaden consumer access to our products. Best Buy is one of the country’s most trusted retailers and has earned a loyal customer base. This new digital shelf space will enhance the visibility of our brand family while advancing our strategy of meeting consumers where they shop."

The products available at BestBuy.com include:

- hOmeLabs: Makes everyday living healthier and more efficient with appliances that blend high performance with sleek, modern design, including dehumidifiers and trash cans.
- Squatty Potty: Revolutionizes bathroom ergonomics with its patented toilet stools designed to promote a natural "squat" posture for faster, more complete elimination and improved digestive health.
- PurSteam: Delivers powerful, reliable home-care solutions that simplify chores while safeguarding fabrics and surfaces, including steam irons, steam mops, and handheld steamers.
- Mueller Living: Manufactures small kitchen appliances that pair elegant design with robust functionality, including steam kettles, mandoline slicers, blender sticks, and French press coffee makers.
- Photo Paper Direct: Professional-quality printable media for craft and photo enthusiasts, delivering vibrant, fade-resistant results every time.

Aterian's financial results for the second quarter of 2025 reflect a stabilization in tariff volatility, which has allowed the company to focus on cost optimization and expansion strategies [2]. The company expects to introduce new products and expand its sales channels, driving growth in net revenue and adjusted EBITDA for the second half of 2025. The company has provided guidance for H2 2025, expecting net revenue of $20,000,000 and adjusted EBITDA of $17,500,000 [2].

This expansion on BestBuy.com is a significant step for Aterian, positioning the company for continued growth and profitability in the coming quarters. The company's focus on cost optimization and expansion strategies, combined with its strategic product introductions, aligns with its long-term vision to become a leading player in the consumer products industry.

References:
[1] https://www.marketscreener.com/news/aterian-launches-multiple-products-on-bestbuy-com-ce7c51d2dc8ff020
[2] https://www.ainvest.com/news/aterian-reports-q2-2025-financial-results-tariff-mitigation-strategies-underway-2508/