Atana Appoints Jeff Carr as President to Drive Sales, Marketing, and Customer Success.

Atana, a behavior-based learning and development software company, has appointed Jeff Carr as President. Carr, a three-time past CEO, will oversee sales, channels, alliances, customer success, and marketing. He brings extensive experience in L&D and HR technology, with a focus on driving successful outcomes and high-performance teams. Carr's appointment is seen as a strategic move to accelerate Atana's unique market position.

Atana, a behavior-based learning and development software company, has appointed Jeff Carr as its new President. Carr, a seasoned executive with extensive experience in L&D and HR technology, will oversee sales, channels, alliances, customer success, and marketing. This strategic move is aimed at accelerating Atana's unique market position and driving growth.

Jeff Carr brings a wealth of experience to his new role. He has held executive positions at companies such as PeopleSoft, Saba Software, PeopleFluent, Zenefits, and Docebo. Most recently, he served as VP, Global Enterprise Sales at Docebo. Throughout his career, Carr has consistently demonstrated a focus on the intersection of people, data, and technology, specializing in learning, talent acquisition, HCM, and B2B SaaS enterprise software.

Atana's CEO, John Hansen, commented on Carr's appointment, stating, "Atana has a strong customer following in the learning and development category. These companies – and our prospects – have responded enthusiastically to our pivot into measuring behavioral change in a way that distinctly demonstrates the linkage between learning and culture. Adding Jeff to our leadership team will further enable Atana to connect the dots between behavior and impact for our clients. We’re excited to have the benefit of his significant industry knowledge on our team."

Carr himself expressed excitement about the opportunity to help Atana showcase the high-impact behavioral signals generated by their platform. "Leveraging training as a culture-building tool makes perfect sense as employees are already participating in this process. What sets Atana apart is how it is driving and measuring real-time behavior changes without adding complexity for L&D teams," he said.

Michael Rochelle, Chief Strategy Officer and Principal Analyst at Brandon Hall Group, observed, "Jeff has a long history of success. With his significant experience in revenue-driving functions for enterprise software companies, his leadership will be instrumental in guiding Atana’s growth and market differentiators."

Atana specializes in compliance, leadership, and psychological safety training, and talent development solutions that foster respectful and inclusive organizational cultures. The company's deep learning expertise and powerful analytics engine take learning and development from best intentions to actionable and measurable behavioral change at scale. Atana is recognized for its innovative approach, having received numerous awards, including Brandon Hall Group’s Gold for Learning and Development, 2025 Globee Award Gold Winner, 2025 HR Tech Awards winner for Learning & Development, Nucleus Research Hot Companies to Watch, and HR Tech Awards Best in Class for Learning and Talent Development.

References:
[1] https://finance.yahoo.com/news/atana-welcomes-jeff-carr-president-110000741.html