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Asur Upgraded to Outperform at Itau BBA on Recovery Indicators and New Commercial Strategy
ByAinvest
Tuesday, Aug 12, 2025 10:58 am ET1min read
Asur has been upgraded to Outperform from Market Perform by Itau BBA with a MXN 665 price target. The upgrade is based on early indications of a traffic recovery and the possibility of a new commercial strategy.
Itau BBA has upgraded its rating for Asure Software (ASUR) from Market Perform to Outperform, with a new price target of MXN 665. The upgrade is based on early indications of a traffic recovery and the potential for a new commercial strategy [1].Asure Software provides cloud-based Human Capital Management (HCM) software solutions in the United States. The company's solutions include Asure Payroll & Tax, which simplifies payroll and automates regulations associated with payroll and taxes. The upgrade by Itau BBA reflects positive developments in the company's performance and strategic direction.
The traffic recovery and potential new commercial strategy are seen as key factors driving the upgrade. Analysts at Itau BBA have expressed optimism about Asure Software's ability to capitalize on these trends and deliver stronger financial performance.
Asure Software has shown resilience in its financial performance, with revenues exceeding analyst expectations in several quarters. However, earnings per share (EPS) have lagged behind revenue growth in some periods. The company has also faced challenges with profitability, which has been a minor risk identified in recent financial updates [2].
The upgrade by Itau BBA comes at a time when Asure Software is expanding its market reach and product offerings. The company has recently launched new solutions such as Luna, the industry's first AI agent for payroll and HR, and has also made strategic acquisitions to enhance its capabilities [3].
Despite the challenges, Asure Software's strong market position and growth potential have been recognized by Itau BBA. The upgrade to Outperform and the new price target of MXN 665 reflect a bullish outlook on the company's future prospects.
References:
[1] https://simplywall.st/stocks/us/commercial-services/nasdaq-asur/asure-software
[2] https://simplywall.st/stocks/us/commercial-services/nasdaq-asur/asure-software
[3] https://simplywall.st/stocks/us/commercial-services/nasdaq-asur/asure-software
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