Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin, has joined tech startup Astronomer as a "temporary spokesperson" to poke fun at a bizarre jumbotron controversy at a Coldplay concert. In a cheeky video, Paltrow answers common questions about the company, highlighting its services for data workflow automation. She notes that Astronomer is the best place to run Apache Airflow and is thrilled that many people have shown interest in data workflow automation. The controversy led to the resignation of the company's CEO, Andy Byron.
Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin, has joined tech startup Astronomer as a "temporary spokesperson" to address a recent jumbotron controversy at a Coldplay concert. In a cheeky video, Paltrow answers common questions about the company, highlighting its services for data workflow automation. She notes that Astronomer is the best place to run Apache Airflow and is thrilled that many people have shown interest in data workflow automation. The controversy led to the resignation of the company's CEO, Andy Byron.
In the video, Paltrow, who is known for her role in "Shakespeare in Love," is seen sitting at a desk, dressed in a button-down shirt, with her hands clasped in front of her. She addresses the camera with a deadpan expression, stating that she has been hired on a "very temporary basis" to speak on behalf of the company's employees. She also mentions that the company has received numerous questions regarding the incident and wanted her to address the most common ones.
Paltrow then proceeds to promote Astronomer's data and AI products, noting that the company is thrilled about the newfound interest in data workflow automation. She also mentions that there is still room available for the company's upcoming Beyond Analytics event in September. The video ends with Paltrow thanking the audience for their interest in Astronomer.
The controversy at the Coldplay concert involved the company's former CEO, Andy Byron, and head of HR, Kristin Cabot, who were shown embracing on the concert's kiss cam. The pair quickly hid from the camera after realizing they were on screen, prompting Coldplay lead singer Chris Martin to joke that they were either "having an affair or just very shy." The video went viral and generated numerous memes and spoofs, leading to the resignation of Byron and Cabot.
Astronomer, which specializes in data workflow automation, has been using the controversy to its advantage by promoting its products and services. The company has not responded to requests for comment regarding the incident.
References:
[1] https://www.foxbusiness.com/entertainment/astronomer-temporary-spokesperson-gwyneth-paltrow-answers-questions-post-scandal-company-video
[2] https://www.businessinsider.com/astronomer-hires-gwyneth-paltrow-spokesperson-new-promo-video-coldplay-2025-7
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