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Coinbase's newly launched token sales platform has reignited interest in initial coin offerings (ICOs) for U.S. retail investors, with the exchange announcing a regulated framework for pre-listing allocations. The platform, which debuted in November 2025, marks the first time since the 2018 SEC crackdown that U.S. traders can participate in public token sales, according to
. The first project to debut on the platform is Monad, an Ethereum-compatible Layer 1 blockchain, which will offer 7.5% of its 100 billion MON supply at $0.025 per token from November 17–22, as reported by . This sale, valued at $188 million, is part of Coinbase's broader strategy to diversify its asset pipeline and cater to emerging blockchain ecosystems, as noted in a article.The platform employs a "filling up from the bottom" algorithm to prioritize smaller investors, ensuring broader distribution and limiting concentration among large buyers, according to
. Users who sell tokens within 30 days of listing may face reduced future allocations, a design aimed at curbing speculative dumping, as reported by .
Coinbase's roadmap expansion also includes QCAD, a Canadian dollar-backed stablecoin, and
($ASTER), a decentralized derivatives exchange token, reflecting the exchange's growing focus on regional stablecoins and next-generation DEX protocols, according to . QCAD, issued by Stablecorp Inc., aims to digitize the Canadian dollar for cross-border remittances and DeFi integrations, while Aster's inclusion underscores the DEX sector's competitive shift. Market data shows Hyperliquid's dominance in on-chain derivatives has waned, with Aster and Lighter gaining traction through optimized fee models and liquidity incentives, according to .The DEX landscape is heating up as platforms like Aster challenge traditional models. Hyperliquid's market share has dropped from over 70% to just above 30%, with newer entrants leveraging faster execution and community-driven incentives, according to
. Aster's native token, ASTER, has seen a 3.51% price surge following its addition to Coinbase's roadmap, driven by whale accumulation and increased on-chain activity, as reported by . Analysts note that Coinbase's endorsement of such projects could catalyze broader adoption, particularly as DeFi volumes exceed $100 billion quarterly, as noted in a report.Regulatory developments also play a critical role in Coinbase's strategy. The U.S. SEC's 2024 rules on token launch platforms require greater transparency, a framework Coinbase's platform adheres to, according to
. Meanwhile, the Trump administration's pro-crypto stance has fostered a more favorable environment for public token sales, as reported by . This regulatory clarity, combined with Coinbase's emphasis on compliance, positions the exchange to attract both retail and institutional investors seeking exposure to emerging blockchain infrastructure, as discussed in .Looking ahead,
plans to host one token sale per month, with future features like limit orders and tailored allocations in development, according to . The platform's success hinges on its ability to balance innovation with investor protection, a challenge underscored by past ICO volatility. For now, the inclusion of projects like QCAD, Monad, and Aster signals Coinbase's commitment to expanding its global portfolio beyond mainstream tokens, bridging traditional finance, infrastructure scalability, and decentralized liquidity, according to .Quickly understand the history and background of various well-known coins

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