Asset Entities, Strive Asset Management Merge to Create Public Bitcoin Treasury Company

Asset Entities, a technology firm specializing in social media marketing and content delivery, has announced a definitive merger agreement with Strive Asset Management, backed by Vivek Ramaswamy. The merger aims to create a public Bitcoin treasury company, operating under the Strive brand and retaining its Nasdaq listing. The combined entity will focus on maximizing Bitcoin exposure per share and aims to outperform Bitcoin over the long term.

The transaction, structured as a reverse merger, is expected to provide the new entity with immediate access to an effective shelf registration statement. This will allow the company to begin raising capital promptly after closing. The company plans to raise up to $1 billion in capital through equity and debt offerings following the merger. Proceeds from these offerings will be used to accumulate Bitcoin on a strategic, accretive basis, positioning the firm alongside a growing cohort of US public companies integrating Bitcoin into their balance sheets.

Sarkhani, President and CEO of Asset Entities, expressed enthusiasm about the merger, stating, “We are thrilled to be joining forces with Strive Asset Management to help pioneer the future of corporate Bitcoin treasury strategies. Our strength in building and activating online communities across Discord and other platforms uniquely positions us to drive education, engagement, and adoption of Bitcoin-centric financial models.”

The executive team of the merged entity will be led by Matt Cole, a former $70 billion fixed income portfolio manager. He will be joined by CFO Ben Pham, CMO Arshia Sarkhani, and CLO Logan Beirne. Additionally, Strive plans to appoint prominent Bitcoin advocates Ben Werkman, Jeff Walton, and Avik Roy to the board. The merger remains subject to regulatory approvals and customary closing conditions, with a closing date yet to be announced.

This strategic move by Vivek Ramaswamy and Strive Asset Management signifies a significant step in the integration of Bitcoin into corporate treasury strategies. By leveraging the expertise of Asset Entities in social media marketing and community building, the new entity aims to drive widespread adoption and education of Bitcoin-centric financial models. The merger not only provides immediate access to capital-raising mechanisms but also positions the company to outperform Bitcoin over the long term, aligning with the growing trend of public companies incorporating Bitcoin into their balance sheets.