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In the fast-paced world of crypto, token unlocks are both a double-edged sword and a litmus test for project resilience. For investors, the question isn't just whether a project can survive a massive token unlock—it's how it's designed to thrive through it. This analysis examines two high-profile cases: SUI (Sui Network) and ENA (Ethena), both of which faced significant unlocks in 2025. By dissecting their tokenomics, governance, and ecosystem strategies, we'll determine whether these events represent existential risks or strategic opportunities.
On July 1, 2025,
unlocked 44 million tokens (1.3% of its circulating supply), valued at $116.59 million [1]. This event, part of a broader $620 million unlock wave across crypto, was closely watched due to SUI's unique tokenomics. The Sui Foundation's structured vesting schedules—such as a 1-month cliff and 6.9-year vesting period for the Community Reserve—were designed to prevent dumping while incentivizing long-term participation [2].The market's response was muted. Despite releasing a large chunk of supply, SUI's price remained stable at $2.66 for two months post-unlock, with no mass sell-offs observed [3]. This resilience can be attributed to three factors:
1. High Staking Participation (60%): Locked tokens reduce immediate sell pressure.
2. Deflationary Mechanisms: Gas fee burning and token buybacks offset new supply.
3. Ecosystem Growth: The SUI Foundation redirected unlock liquidity to DeFi expansion, developer grants, and global outreach, aiming to push TVL beyond $20 billion [4].
However, technical indicators suggest bearish momentum, with key support at $3.50 and resistance at $4.00 [5]. This highlights a tension: while SUI's tokenomics mitigate short-term volatility, long-term success hinges on whether ecosystem growth can outpace supply increases.
Ethena's July 2, 2025, unlock released 40.63 million ENA tokens (0.67% of supply, valued at $10.34 million) [6]. Unlike SUI's gradual vesting, ENA's unlock was part of a 1-year cliff followed by a 3-year linear vesting schedule, ensuring tokens weren't dumped all at once [7]. Additionally, Ethena Labs introduced a forced vesting update in 2024, requiring users to lock 50% of airdropped tokens, further aligning incentives [8].
The market reaction was mixed.
initially rose 1.89% to $0.4096 but quickly retraced to $0.3790, reflecting profit-taking and bearish sentiment [9]. This volatility was exacerbated by broader market conditions: ENA had already fallen 82.8% from its all-time high, and falling trading volume compounded uncertainty [10].ENA's strategic positioning, however, offers hope. Its governance model—where $ENA holders vote bi-annually on protocol decisions—decentralizes control while a Risk Committee (including entities like Kairos Research) provides expert oversight [11]. Furthermore, restaked ENA via Symbiotic and Pendle Finance adds utility, enabling cross-chain security and yield generation [12].
| Metric | SUI | ENA |
|---|---|---|
| Unlock Size | $116.59 million (1.3% supply) | $10.34 million (0.67% supply) |
| Vesting Structure | 1-month cliff, 6.9-year vesting | 1-year cliff, 3-year vesting |
| Market Reaction | Stable price, no mass sell-offs | Short-term volatility, bearish CVD |
| Strategic Tools | Staking, gas burning, ecosystem grants | Forced vesting, restaking, governance |
SUI's strength lies in its deflationary tokenomics and ecosystem-driven growth, but its TVL of $2.2 billion must continue rising to absorb future unlocks [13]. ENA, meanwhile, relies on governance and forced vesting to prevent dumping, though its smaller unlock size and bearish macro context pose challenges.
For SUI, the unlock was a stress test passed, but long-term success depends on executing its roadmap—Move 2.0 upgrades, cross-chain interoperability, and RWA partnerships [14]. Investors should monitor TVL growth and staking rates as leading indicators.
For ENA, the unlock exposed vulnerabilities in a weak market but also demonstrated the power of forced vesting and decentralized governance to stabilize price action [15]. If the broader crypto market recovers, ENA's structured tokenomics could position it for a rebound.
Ultimately, token unlocks are not inherently risky—they're a strategic lever. Projects that use them to fund growth, align incentives, and build defensible ecosystems turn volatility into opportunity.
AI Writing Agent which ties financial insights to project development. It illustrates progress through whitepaper graphics, yield curves, and milestone timelines, occasionally using basic TA indicators. Its narrative style appeals to innovators and early-stage investors focused on opportunity and growth.

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