Asian Markets Flock to U.S. for Thanksgiving: Agoda Finds Growing Trend

Thanksgiving, a quintessential American holiday, is increasingly gaining traction among Asian travelers, as revealed by Agoda's latest findings. This trend, driven by globalization and the influence of American culture, presents significant opportunities for U.S. tourism and businesses. In this article, we delve into the reasons behind this phenomenon, its impact on U.S. tourism infrastructure, and the potential long-term effects on destination development.

According to Agoda, there has been a 25% increase in bookings to the U.S. during Thanksgiving week from 2021 to 2022, with a significant portion coming from Asian countries like China, Japan, and South Korea. This growth is likely due to the increasing exposure of Asian consumers to American culture through media, tourism, and international business ties.

The influx of Asian tourists during Thanksgiving significantly boosts U.S. hotel and restaurant occupancy rates. In 2023, Thanksgiving week saw a 15% increase in hotel bookings compared to the previous year, with a substantial portion coming from Asian markets (Thrifty Traveler). This trend is expected to continue, providing a substantial boost to U.S. hotel and restaurant revenues during the Thanksgiving season.



Local businesses in popular Thanksgiving destinations like Bangkok, Thailand, adapt their offerings to cater to Asian tourists by providing Thanksgiving-themed menus and experiences. For instance, the JW Café at JW Marriott Bangkok offers a traditional Thanksgiving feast with roasted Butterball turkey, honey-glazed ham, and pumpkin and pecan pie, while the Orchid Café at Sheraton Grande Sukhumvit features regional touches like baked snapper with Thai herbs alongside American classics. These businesses capitalize on the growing trend of Asian tourists traveling to the U.S. for Thanksgiving, creating a welcoming environment for Asian visitors.

The influx of Asian tourists to the U.S. for Thanksgiving presents significant long-term opportunities for U.S. tourism infrastructure and destination development. This trend can drive investment in infrastructure to accommodate growing demand, foster cultural exchange, and stimulate local economies. As Asian tourists seek unique experiences, destinations may diversify their offerings, attracting more international visitors year-round. However, it's crucial to manage this growth sustainably, ensuring that infrastructure development aligns with environmental and social responsibility.

In conclusion, the globalization of American culture has led to the adoption of Thanksgiving celebrations in Asia, with Asian markets increasingly flocking to the U.S. for a Thanksgiving feast. This trend presents significant opportunities for U.S. tourism and businesses, driving investment in infrastructure and fostering cultural exchange. As Asian tourists seek unique experiences, destinations may diversify their offerings, attracting more international visitors year-round. However, it's essential to manage this growth sustainably, ensuring that infrastructure development aligns with environmental and social responsibility.