Asendia's Hendrik Kummeling on Strategic Flexibility in Logistics for Competitive Advantage

Asendia's Hendrik Kummeling discusses how the transportation company is helping brands turn logistics into a competitive advantage through cross-border expertise and flexible shipping models. Asendia specializes in cross-border e-commerce and optimizes international shipping and returns for brands of all sizes. The company primarily serves the fashion and footwear industries but also sees growth in demand from health and beauty brands, outdoor gear retailers, and businesses in categories like books, toys, and homewares. Kummeling believes that food and pharmaceuticals can teach fashion how to improve supply chain logistics by applying end-to-end visibility, real-time tracking, and demand forecasting technologies to minimize waste and ensure timely delivery.