Asana Inc Director Justin Rosenstein Sells 421,731 Shares, Now Owns 5,763,667 Shares

Justin Rosenstein, Director and 10% Owner of Asana Inc (ASAN), sold 421,731 shares on July 21, 2025. Following this transaction, he owns 5,763,667 shares of the company. Asana Inc is a work management platform that helps teams organize their work efficiently. Over the past year, Rosenstein has sold a total of 1,796,731 shares and has not purchased any shares.

Asana Inc. (NYSE:ASAN), a leading work management platform, has recently seen significant share sales by its Director and 10% owner, Justin Rosenstein. On July 21, 2025, Rosenstein sold 195,131 shares at an average price of $15.01 per share. Additionally, on July 18, 2025, he sold an additional 226,600 shares at an average price of $14.99 per share. These transactions, totaling 421,731 shares, were executed under a Rule 10b5-1 trading plan adopted on March 18, 2025 [2].

Following these transactions, Rosenstein's direct ownership in Asana decreased from 6,185,398 shares to 5,763,667 shares, representing a 0.40% decrease in his ownership [1]. The total value of the shares sold by Rosenstein amounts to $6,324,792 [2].

Over the past year, Rosenstein has sold a total of 1,796,731 shares and has not purchased any shares. This selling activity has been consistent with his role as a significant shareholder and his position as a Director of the company [1].

The stock price of Asana, Inc. has been volatile in recent weeks. On July 21, 2025, the stock traded at $15.01, while on July 18, 2025, it traded at $14.99. The company's stock has seen a 2.3% increase in the last week, trading at $14.42 on July 10, 2025 [1].

Institutional investors have been actively involved in Asana, Inc. Several hedge funds have recently added to or reduced their stakes in ASAN. For instance, Charles Schwab Investment Management Inc. raised its holdings in Asana by 7.6% during the 4th quarter, owning 694,792 shares worth $14,083,000 [1].

Analysts' ratings for Asana, Inc. are mixed. Morgan Stanley decreased their target price on shares of Asana from $14.00 to $13.00 and set an "underweight" rating on the stock. Piper Sandler raised their target price on shares of Asana from $17.00 to $19.00 and gave the company an "overweight" rating. Jefferies Financial Group raised their target price on shares of Asana from $15.00 to $17.00 and gave the company a "hold" rating [1].

As of July 2, 2025, Asana, Inc. has a market capitalization of $3.39 billion, a P/E ratio of -14.42, and a beta of 1.13. The company's current ratio is 1.47, its quick ratio is 1.47, and its debt-to-equity ratio is 0.16. Asana, Inc. has a fifty-two week low of $11.05 and a fifty-two week high of $27.77 [1].

References:
[1] https://www.marketbeat.com/instant-alerts/justin-rosenstein-sells-25000-shares-of-asana-inc-nyseasan-stock-2025-07-14/
[2] https://www.tradingview.com/news/tradingview:83874a9cc1d8b:0-asana-director-justin-rosenstein-sells-over-421k-shares/