Asana CEO Buying Shares Amid Analysts' 50% Upside Prediction

Asana's CEO Dustin Moskovitz has been aggressively acquiring the company's shares, spending over $14 million in recent months. Moskovitz's direct and indirect holdings now exceed 56 million shares, making him the largest shareholder. Despite the stock's 26.5% YTD decline and 89.78% drop from its all-time high in 2021, analysts see 50% upside from current levels, with a high-end price target of $22 per share.

In recent months, Asana's CEO Dustin Moskovitz has been actively acquiring the company's shares, spending over $14 million. According to a SEC filing, Moskovitz purchased a total of 449,217 Class A Common Stock shares for $6,432,779 on July 7 and 8, 2025 [1]. This brings his direct and indirect holdings to over 56 million shares, making him the largest shareholder.

Despite the stock's 26.5% YTD decline and an 89.78% drop from its all-time high in 2021, analysts see significant upside potential. The consensus price target is around $22 per share, representing a 50% increase from current levels [2]. This bullish outlook is driven by the company's recent AI product launches and strong Q3 earnings, which saw a 26% stock rally [3].

KeyCorp recently upgraded Asana to a "sector weight" rating and raised its price target to $18.00 [4]. Similarly, DA Davidson boosted their target price to $20.00, while JPMorgan Chase & Co. increased their target to $15.00 [5]. These upgrades reflect a growing consensus among analysts that Asana's AI Studio is gaining traction and driving demand for the company's services.

Moskovitz's aggressive buying spree also suggests confidence in Asana's long-term prospects. His actions may signal that he believes the stock is undervalued and poised for a significant rebound. As the largest shareholder, his views could influence other investors' decisions and drive further price appreciation.

References:
[1] https://www.tradingview.com/news/tradingview:e0363c1bcffb2:0-asana-ceo-dustin-moskovitz-acquires-additional-shares/
[2] https://www.marketbeat.com/stocks/NYSE/ASAN/news/
[3] https://www.marketbeat.com/stocks/NYSE/ASAN/news/
[4] https://www.marketbeat.com/stocks/NYSE/ASAN/news/
[5] https://www.marketbeat.com/stocks/NYSE/ASAN/news/