Arsenal partners with Bitpanda in Premier League crypto trend

Arsenal, one of the most prominent football clubs in English history, has announced a multi-year partnership with Bitpanda, an Austrian-based cryptocurrency trading platform. The collaboration marks Bitpanda’s return to the UK market and highlights the continued trend of Premier League clubs aligning with digital asset firms. As part of the deal, Bitpanda’s branding will be displayed at Emirates Stadium, with visibility beginning on August 23 for Arsenal’s opening match of the season against Leeds United [1].

The partnership encompasses a range of digital and in-person initiatives designed to enhance fan interaction. Bitpanda and Arsenal will collaborate on content featuring club players and deliver exclusive experiences for supporters, such as VIP access to matches and events. The platform will also offer educational resources to help fans invest in digital assets “securely and confidently,” building on Bitpanda’s expanding global sports portfolio [1].

Eric Demuth, co-founder and CEO of Bitpanda, underscored the significance of the partnership. “Arsenal is more than a football club. It’s a symbol of excellence, heritage, and loyalty,” he stated. Demuth emphasized that the UK represents a crucial market for both financial innovation and football, making the collaboration a natural strategic move [1].

Juliet Slot, Arsenal’s chief commercial officer, expressed excitement about welcoming Bitpanda into the club’s global brand family. “They share our ambition and our drive to always move forward,” she said, noting the mutual goals of growth and sustained success [1]. This is not the first time Arsenal has partnered with a cryptocurrency entity—back in 2018, the club worked with CashBet to promote an initial coin offering at its stadium [1].

The deal follows a broader pattern of Premier League clubs forming alliances with crypto companies. For instance, Manchester United signed a multi-million-dollar agreement with Tezos in 2022, which included placing the blockchain firm’s branding on training apparel and at its youth academy. Meanwhile, Nottingham Forest became the official crypto partner of the meme coin Floki in 2024 [1].

While the financial details of the Bitpanda-Arsenal partnership have not been disclosed, the agreement reflects the ongoing integration of digital assets into high-profile sporting environments. As cryptocurrencies gain greater acceptance, these partnerships may provide both financial and strategic advantages to the involved parties [1].

Source: [1] Premier League Giant Arsenal Strikes Partnership With Crypto Broker Bitpanda: Details (https://cryptopotato.com/premier-league-giant-arsenal-strikes-partnership-with-crypto-broker-bitpanda-details/)