Under Armour Unfolds Separation from Curry, Lays Off Employees and Disbands Dedicated Brand Team

Under Armour is laying off two employees and dismantling the Curry brand team as the company separates from Stephen Curry. Despite the split, the Curry 13 sneaker will be released in February, with additional products available until October. The move follows a disappointing sales performance and frustration from Curry and his team over insufficient investment in the brand. Under Armour's shares are down 45% this year as the company works to reverse sales declines and refocus on core products.