Under Armour's Turnaround Takes Shape With Profit Outlook Boost Amid Revenue Pressure

Under Armour reported a profit ahead of expectations despite declining revenues. The company raised its full-year profit outlook and highlighted the benefits of its operating overhaul. Management announced leadership changes and adjustments to product and market focus to improve margins and address pressure in core markets. The stock has surged 22.5% over the past week and 42.9% year-to-date, but the 3-year and 5-year returns remain negative. The turnaround story is centered around brand elevation, cleaner product assortments, and disciplined operations.