Under Armour's turnaround stock has a strong brand with potential for growth, making it a good buy in 2026.

Under Armour (UAA) shares have fallen by double digits in the past year, but one analyst argues the brand's fundamentals are stabilizing. The brand ranks alongside industry heavyweights in awareness, purchase intent, and consumer appeal. Analyst Jay Sole forecasts a 25% five-year EPS CAGR and sees a compelling case for 2026. UAA stock has rebounded 20% over the past month, but momentum may pause or cool near term.